This person is responsible for integrating industry messaging and priority vertical customer stories and use cases into our largest digital marketing campaigns. They must deeply understand our industry go-to-market priorities, top use cases, and messaging — and work as an evangelist across our digital marketing organizations to ensure our digital demand plans, program, and campaigns for AI, Migration, Data & Analytics, Connect, Sovereignty, Startup, etc. all lead with industry-specific storytelling and compelling content. To do that effectively, they will own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities.

• Key job responsibilities
• Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks
• Design and implement programs that systematically integrate industry expertise into digital demand generation activities
• Participate in integrated demand planning cycles to advocate for industry-specific content requirements
• Monitor and report on integration success metrics and program effectiveness to leadership
• Collaborate with campaign teams to embed vertical use cases throughout the customer journey
• Establish feedback loops to continuously improve industry content integration and messaging

Basic Qualifications

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually