Senior Marketing Manager, Social, EU Prime and Marketing

Lead the end-to-end strategy and execution of pan-EU social media campaigns across Meta, Instagram, Pinterest, Tik Tok and other major platforms driving innovation in audience targeting and strategic business objectives. Own the development and scaling of breakthrough social media testing frameworks that accelerate business growth and customer acquisition across multiple EU markets.

Key job responsibilities
Architect and own complex, multi-variant testing roadmaps across EU markets, balancing local market needs with regional efficiency
Drive strategic experimentation across diverse audience segments, developing hypothesis-driven test designs that unlock new growth opportunities
Lead cross-functional collaboration with Marketing Science, Analytics, Creative, and Country Marketing teams to deliver robust testing frameworks
Own testing budget, ensuring optimal resource allocation across platforms, markets, and business objectives
Develop sophisticated measurement approaches to evaluate cross-platform performance, ROAS, and incremental impact
Build scalable processes for test execution, learning documentation, and rapid implementation of insights
Partner with platform partners (Meta, Tik Tok) to pioneer new testing capabilities and beta opportunities

Basic Qualifications

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Experience working with Tableau

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.