This role is the daily heartbeat of Whole Foods Market on social, owning our brand voice on social, and bringing it to life through real-time customer engagement, content publishing, and user-generated content strategy. This person will manage all posting across our social platforms, engage authentically with our community, and surface and amplify the best UGC to fuel our content engine. A strong writer with a sharp editorial eye, this person ensures every word we publish sounds unmistakably like Whole Foods. This person is a strong collaborator, able to work cross-functionally with team members who oversee WFM brand voice on other channels.

Key job responsibilities
Brand Voice & Community Engagement – Serve as the voice of Whole Foods Market on social, engaging with customers in real time across Instagram, TikTok, and YouTube in a way that is on-brand, authentic, and community-first.

Content Publishing – Own daily posting across all social platforms, managing scheduling, copy, and coordination with the broader content team to ensure timely, high-quality publishing.

UGC Collection & Amplification – Identify, curate, and amplify user-generated content that reflects the Whole Foods community, managing permissions and building a robust UGC library.

Brand Voice Stewardship – Write and review copy across social touchpoints, maintaining a consistent, distinctive brand voice that is warm, food-forward, and culturally relevant.

Collaboration – Work cross functionally to ensure alignment of Brand Voice on social with other channels.

A day in the life
You'll start your morning scanning comments and mentions across Instagram and Tik Tok, responding to customers, flagging standout UGC, and keeping a pulse on what's resonating. You'll coordinate with the content team to get posts scheduled and live, write on-brand copy, and spend time hunting for the best community content to amplify. No two days look exactly the same, but every day you're the connective tissue between Whole Foods Market and the people who love it.

About the team
You'll join Whole Foods Market's Social Media & Influencer Marketing team as Community Specialist, reporting to the Manager of Owned & Influencer.

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience managing content development, and campaigns
• Experience in brand identity and voice development

Preferred Qualifications

• Experience managing or working within cross-functional marketing and creative teams
• Experience with social media management and scheduling platforms (e.g., Sprinklr, Sprout Social)
• Familiarity with UGC rights management and content amplification workflows
• Grocery, food, or lifestyle category experience
• Knowledge of platform-specific best practices across Instagram, TikTok, and YouTube

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 59,100.00 - 103,400.00 USD annually