WW Prime UX is seeking an AI UX Designer with a track record of designing human-centered, consumer AI experiences. In this role, you'll design end-to-end Prime customer journeys, accessed via agentic UI, in partnership with benefit teams including Alexa and Rufus. You will be part of a cross-functional pod transforming complex AI capabilities into clear, usable, and elegant customer AI powered experiences for 200M+ Prime members worldwide.

You'll partner closely with product, engineering, and applied science teams to deliver high-quality agentic experiences that balance bar raising craft, user needs, technical feasibility, and business goals. We value designers who think like builders—moving quickly from concept to prototype.

Key job responsibilities
Design AI interfaces — including conversational UI, voice, and recommendation systems — in close partnership with engineering teams building and leveraging AI models

Apply rapid prototyping approaches, including code-based and AI-assisted methods (e.g., vibe coding environments), to accelerate concept exploration and validation

Design end-to-end Prime AI features and customer journeys, from discovery through launch, iteration, and scale

Translate AI capabilities into intuitive conversational design patterns that build user confidence and trust

Make Prime benefits more accessible and personalized through AI-assisted experiences

Leverage AI-powered design tools and rapid prototyping to accelerate exploration and validation

Collaborate with product managers, engineers, and applied scientists across Prime, Alexa, and Rufus

Define reusable design patterns and documentation to ensure consistency and scalability across Prime's AI experiences, in alignment with partner teams

A day in the life
Your day might look like this:

Design Systems — Audit conversational flows against Prime, Alexa and Stores design systems, flag gaps, and align with partner design teams.

Stakeholder Presentation — Present designs to xfn partners and leadership, walk through rationale and tradeoffs, and align on next steps.

Engineering Collaboration — Sync with engineering to define the knowledge base for key customer use cases, mapping content, intents, and data sources.

Research & Validation — Review customer usability study findings and document recommendations for the next design iteration.

Customer Advocacy — Identify a friction point in customer study, prototype a solution using AI tools, and share with xfn partners.

About the team
With over 200 million members globally, Worldwide Prime delivers customer experiences that solve real customer problems on a daily basis, saving them time and money, to create meaningful value.

Prime UX is pioneering the next generation of AI-powered Prime experiences, bringing conversational AI and personalized assistance to every aspect of membership. We are reimagining how customers discover and engage with Prime across every device and context.

Our design team blends vision with curiosity, craft with rigor, partnering closely with engineering, science, product, and business teams across Amazon to deliver world class member experiences.

Basic Qualifications

• 4+ years of design experience
• 3+ years of UX designer or interaction designer experience
• Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar
• Have an available online portfolio
• Experience designing interaction patterns for generative interfaces and a proven ability to leverage AI-driven workflows and models to design, prototype, and refine intelligent product features

Preferred Qualifications

• Knowledge of best practices for information architecture and design

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 117,800.00 - 160,000.00 USD annually