The WW DSP Experience (DSPX) organization serves 4.5K Delivery Service Partners (DSPs) across 20+ countries. We are introducing a Product Marketing function responsible for ensuring every major product and program launch reaches DSPs with clarity, consistency, and measurable impact.

We are looking for an experienced Product Marketing Manager to own the full lifecycle of complex product marketing initiatives — defining go-to-market strategy, developing compelling messaging frameworks that connect product capabilities to DSP business outcomes, and driving awareness and adoption of products that support the DSP Program value proposition.

This role operates with limited guidance in a highly ambiguous environment — you will define the strategy, not just execute it.

Key job responsibilities
Define and execute go-to-market strategy for high priority product launches across 20+ countries at least 60 days prior to launch

Develop messaging and positioning that distills complex technical products into clear value propositions resonating with DSPs and their teams, maintaining a standardized messaging architecture that enables regional customization without losing strategic intent

Develop go-to-market plans and partner with enablement teams (communications, events, change management, knowledge management) to execute against these plans to drive awareness and adoption for priority products

Influence product roadmaps and investment priorities by synthesizing customer insights, adoption data, and competitive intelligence into data-driven recommendations that prioritize launches based on customer impact

Measure and drive adoption and awareness by establishing success criteria and tracking frameworks for every launch, reporting progress through MBRs and QBRs

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience managing complex projects and/or programs within a matrix environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TN, Nashville - 128,600.00 - 173,900.00 USD annually