US Prime is seeking an experienced and accomplished Senior Product Manager to lead acquisition in the US. Amazon Prime was launched in the US in 2005 as a subscription service and has since evolved to serve diverse member cohorts with varying needs and preferences. We have successfully grown our membership base across different demographics and life stages and are seeking a seasoned product manager who can drive acquisition strategies for the membership program.

In this role you will lead defining and implementing the product roadmap for acquisition of Prime members. You will partner with Consumer Insights and Research organization to develop insights on understanding Non-Prime Amazon customers and customers not shopping on Amazon and partner with stakeholder teams to drive product roadmaps to accelerate acquisition of these various customer cohorts to Prime. You will lead measuring performance of product launches, and work with Business Intelligence teams to ensure we have the right suite of metrics to understand performance. You will set-up mechanisms to drive performance and track execution of these plans.

The ideal candidate will have demonstrated success leading product roadmaps and managing complex product deliverables across a wide variety of functional stakeholders. You will have experience developing product strategies, insights, and mechanisms that align multi-functional partners against cohort-specific objectives. You will have exceptional communication skills and the ability to influence and present to senior leadership, including the ability to distill complex cohort data into clear strategic narratives. You will be a self-starter who has demonstrated the ability and desire to dive deep to audit and optimize product performance and processes. You will have experience working with and developing win/win product solutions across different business units to serve specific customer cohorts.

• Key job responsibilities
• Develop and drive product roadmaps for acquisition of Prime members for the US.
• Partner with internal and external consumer insights and research organizations to develop insights on non-Prime customers that will inform the development of product roadmaps
• Deep dive and report on business performance for acquisition metrics on a weekly basis
• Partner with US Prime marketing to develop go-to-market plans for initiatives
• Lead strategy documents and narratives for retention in leadership reviews

About the team
Amazon Prime is a high-visibility team within Amazon that is building earth's largest and most loved membership program. This role reports to the Sr Manager who leads the Core Prime business and reports to the Director of US Prime. This role partners with North American Stores Marketing, WW Prime, Delivery Experience, WW Promotions and various other key internal teams focused on increasing base of an engagement with Prime members. As a product leader in this highly visible area, you will regularly present to Directors and VPs, helping shape the strategic direction of the Core Prime business.

Basic Qualifications

• 5+ years of product or program management, product marketing, business development or technology experience
• Experience owning/driving roadmap strategy and definition
• Experience in areas such as market research, statistics, finance or qualitative/quantitative research
• Experience in influencing senior leadership through data driven insights
• Experience in using statistical analysis to identify issues or opportunities for improvement
• Bachelor's degree or equivalent

Preferred Qualifications

• Experience in delivering end-to-end customer research studies, including study design, fieldwork (qualitative research moderation and survey execution), analysis, recommendations, reporting and presentation of results to senior leadership
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 136,000.00 - 184,100.00 USD annually