Marketing manager II

Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs.

• Key job responsibilities
• Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix
• Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes
• Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption
• Drive full-funnel optimization across awareness, engagement, and conversion stages
• Develop scalable marketing mechanisms and automation to support multiple programs and customer segments
• Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics
• Analyze campaign performance and surface insights to improve marketing effectiveness
• Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes
• Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines
• Contribute to leadership reviews, GTM plans, and performance reporting
• Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives
• Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience using data and metrics to measure impact and determine improvements

Preferred Qualifications

• Experience using email platforms and editing HTML
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience with A/B testing, especially around audience segmentation and targeting
• Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
• Experience driving demand and managing a customer funnel across multiple channels
• Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Master's degree or above in marketing, economics, business or equivalent
• • Experience building scalable marketing mechanisms or automation

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