Prime Video (PV) is changing the way millions of customers enjoy video. Prime Video delivers premium content to customers through purchase and rental of movies and TV shows, unlimited on-demand streaming through Amazon Prime subscriptions, add-on channels like Paramount + and HBO, and live concerts and sporting events like NFL Thursday Night Football.

We are seeking a Programming Manager to join our Global & US Programming team. This role will focus on developing and executing bespoke programming strategies tailored to specific customer segments, ensuring we continuously look around corners to anticipate emerging audience needs and evolving consumption patterns.

Key job responsibilities

• Strategic Planning & Customer Insights
• Lead deep-dive analyses and develop reports articulating bespoke programming strategies for priority customer segments
• Partner with Business Planning & Insights, Data Science, and Research teams to surface actionable intelligence on customer content needs
• Conduct historical analyses on content-audience performance to identify opportunities for targeted programming approaches
• Drive strategic initiatives that optimize selection and positioning for specific demographic cohorts
• Title Pipeline Management
• Partner with Marketing, Product, and Merchandising teams to ensure programming strategies align with customer experience optimization
• Collaborate with the Programming Strategic Insights team to translate data findings into actionable programming recommendations
• Work closely across team to ensure customer-centric approaches are embedded in release and title support planning
• Execution & Measurement
• Develop frameworks and methodologies for evaluating programming effectiveness across different customer segments
• Track and report on the performance of bespoke strategies, identifying learnings and optimization opportunities
• Contribute to quarterly business reviews and goal-setting processes for priority audiences
• Support team mechanisms for planning and reporting on audiences

Basic Qualifications

• Experience using customer insights and data to deeply understand target customers and dive deep
• Experience working with data and leveraging analytics to make decisions
• Experience using English communication skills, both written and verbal, to foster seamless interaction with stakeholders at all levels
• 5+ years of Content Strategy, Programming Strategy, and/or Marketing Strategy experience

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting
• Knowledge of the television and media industry
• Experience in the areas of content strategy, strategic or financial planning and strategy execution, in a global capacity
• Knowledge of Excel at an advanced level
• Knowledge of data visualization tools such as Quick Sight, Tableau, Power BI or other BI packages

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 80,300.00 - 140,500.00 USD annually