Marketing Manager, Marketplace Marketing

• Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China.
• Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
• Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
• Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
• Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
• Drive CN Seller insights generation for sales/product team to optimize the product offerings
• Design and track marketing metrics, always seeking ways to improve
• Ongoing communications on marketing progress and results with global and CN stakeholders

Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role

Preferred Qualifications

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges

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