Amazon Ads is a fast-growing businesses at Amazon, delivering billions of ad impressions and millions of clicks daily through a portfolio of self-service performance advertising products that drive discovery and sales for our Retail and Marketplace businesses.

We're seeking a Sr. Product Manager to own and evolve our media planning tools and advancing reach planning functionality to deliver more accurate, actionable media plans for agencies and advertisers. You will bring planning capabilities to negotiated and automated agreements, enabling customers to plan against their goals through UX, API, and a new agentic experience. This is a high-visibility leadership role on a close-knit team where shared ownership, intellectual curiosity, and customer obsession drive everything we build.

In this role, you will set the product vision, define use cases, analyze customer and financial implications, and chart the highest-impact path forward. You will work directly with agencies and advertisers to collect input, shape requirements, validate through user testing, and iterate on released features. You will drive prioritization across multiple development teams, align internal stakeholders, and own the go-to-market strategy alongside product marketing. As the owner of the platform, you will promote new capabilities to clients and sales teams, define success metrics, and accelerate adoption, all while ensuring every product decision reinforces trust and quality across the Amazon customer experience.

The ideal candidate brings a proven track record of delivering large, complex, cross-organizational programs from vision through launch. You have deep technical fluency and are comfortable diving into architecture, data pipelines, and science challenges alongside engineering teams. You thrive on unsolved problems at the intersection of advertising technology, planning science, and customer experience. You influence effectively without authority and operate comfortably in ambiguity while maintaining clear prioritization and stakeholder alignment.

• Key job responsibilities
• Define and own the product vision — identify use cases, analyze customer and financial implications, and chart the highest-impact path forward for our planning tools and capabilities
• Drive critical product initiatives that deliver superior performance for advertisers, from strategy through execution
• Lead cross-functional execution — coordinate large, multi-team projects on time, anticipate bottlenecks, manage escalations, navigate tradeoffs, and balance business needs against technical constraints
• Influence and align across organizations — bring diverse teams together around a shared vision and common goals, without relying on direct authority
• Champion the platform — promote new capabilities to clients and sales teams, define success metrics, and accelerate adoption
• Deeply understand the customer — work directly with agencies and advertisers to gather input, shape requirements, validate solutions, and anticipate emerging needs and market trends
• Operate at every altitude — develop and drive high-level strategic initiatives while being equally willing to roll up your sleeves and dig into the details to get the job done

About the team
The Media Planning and Measurement organization empowers advertisers, agencies, and partners to make smarter media investment decisions, helping them determine how much to spend, where to allocate budget, and which audiences to target. We own the planning API and platform that serves direct advertisers and programmatic partners, delivering reach planning and measurement as well as incremental reach between Amazon and third-party publishers. Through user interfaces, API integrations, and agentic experiences, we provide the insights customers need to build data-driven media plans. Our solution connects what is planned to what is bought and measured, giving advertisers a unified view.

Basic Qualifications

• 2+ years of end to end product delivery experience
• 5+ years of technical product or program management experience
• Bachelor's degree
• Experience contributing to engineering discussions around technology decisions and strategy related to a product
• Experience with feature delivery and tradeoffs of a product
• Experience owning/driving roadmap strategy and definition
• Experience managing technical products or online services
• Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

Preferred Qualifications

• Experience in using analytical tools, such as Tableau, Qlikview, Quick Sight
• Experience in building and driving adoption of new tools
• Experience in Ad Tech highly preferred

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 166,300.00 - 225,000.00 USD annually