The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities on Twitch. Reporting to the Creative Strategy Lead, US, the Associate Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the New York office. They will guide brands on how to best leverage Twitch, the gaming industry, and live streaming technology to reach customers in a meaningful way.

The Brand Partnership Studio brings streamers visibility and value across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness Twitch streamers and community behaviors with compelling content and tech.

Reporting to the Creative Strategy Lead, US, the Associate Creative Strategist will be a key player contributing to the Brand Partnership Studio mission within the New York office. You will guide brands on how to best leverage Twitch streamers, the gaming industry, and live streaming technology to reach customers in a meaningful way.

Key job responsibilities
You will respond to client RFPs with compelling proposals that serve the brand’s needs while leveraging the best of Twitch’s platform, products, and talent.

You will participate in client meetings, pitches, and collaborative work sessions, helping to translate and communicate Twitch's value to advertising clients

You will help articulate ideas and proposals to sellers, media agencies, and clients to ensure they’re effectively communicated.

You will contribute to campaign conceptualization in a fast-paced, collaborative environment while managing multiple projects with various stakeholders

You will help identify advertiser vertical needs and content gaps, contributing to the creation of proactive packages to address them

You will ensure that all concepts delivered meet Amazon's bar-raising standard.

About the team
BPS is Amazon's in-house content and tech team supporting the ideation and execution of custom content, sponsorships, and technology on Twitch.

Basic Qualifications

• Bachelor's degree
• 2 years contributing to creative strategy and execution at an agency or in-house creative team, with demonstrated ability to support campaign development and deliver quality work

Preferred Qualifications

• Contributed to creative development of innovative campaigns from concept to delivery
• Assisted in presenting creative concepts to stakeholders and executives, developing presentation skills and learning to articulate strategic rationale
• Supported multiple projects simultaneously while meeting tight deadlines, demonstrating strong organizational skills and attention to detail
• Collaborated with cross-functional partners including product, consumer research, and marketing teams to gather insights and contribute to creative strategy development
• Applied marketing fundamentals to support the creation of advertising solutions, with eagerness to continue learning and growing strategic capabilities
• Familiarity with the Twitch platform and enthusiasm for Twitch advertising, with demonstrated interest in gaming culture and streaming content

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 84,900.00 - 148,500.00 USD annually