About the Role

We are looking for a strategic and execution-focused Product Manager to drive innovation in Adobe Customer Journey Management (CJM) for B2B. This role will focus on building intelligent, scalable, and data-driven journey orchestration capabilities tailored to complex B2B buying cycles.

You will work at the intersection of AI-driven personalization, marketing automation, sales alignment, and enterprise data platforms, delivering solutions that help B2B organizations orchestrate meaningful customer journeys across channels.

What You’ll Do

Product Strategy & Vision

• Define and articulate the product vision and roadmap for B2B CJM capabilities.

• Identify market opportunities across B2B marketing, account-based experiences, lead-to-revenue workflows, and buying group orchestration.

• Partner with GTM, Sales, and Customer Success teams to validate problem statements and refine product strategy.

Execution & Delivery

• Translate customer and market insights into clear product requirements (PRDs, user stories, acceptance criteria).

• Prioritize features based on impact, feasibility, and alignment with business goals.

• Collaborate closely with Engineering, Design, Data Science, and AI teams to deliver high-quality releases.

• Own the full product lifecycle from discovery to launch and iteration.

Customer & Market Focus

• Engage directly with enterprise B2B customers to understand use cases, workflows, and pain points.

• Conduct competitive analysis in areas such as marketing automation, ABM platforms, journey orchestration, and CRM ecosystems.

• Define KPIs to measure adoption, engagement, performance, and revenue impact.

AI & Data-Driven Innovation

• Leverage Adobe Sensei and AI/ML capabilities to enable predictive journey orchestration and buying group insights.

• Drive integration strategies across Adobe Experience Platform (AEP), Marketo Engage, Real-Time CDP, Sales tools, and partner ecosystems.

• Champion privacy, governance, and enterprise-grade scalability in all solutions.

What You Need to Succeed

Experience

• 5+ years of product management experience in B2B SaaS.

• Strong understanding of B2B marketing, demand generation, ABM, sales cycles, and lead-to-revenue processes.

• Experience working with marketing automation platforms or journey orchestration tools.

• Proven experience shipping complex enterprise products.

Skills

• Strong analytical mindset with ability to translate data into actionable insights.

• Excellent stakeholder management and cross-functional collaboration skills.

• Ability to balance strategic thinking with hands-on execution.

• Strong written and verbal communication skills.

• Experience with AI/ML-powered personalization or predictive analytics.

• Knowledge of Adobe Experience Cloud ecosystem.

• Familiarity with data models, APIs, and enterprise integration patterns.

Key Competencies

• Customer obsession

• Strategic thinking

• Bias for action

• Technical depth

• Data-driven decision-making

• Executive communication

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together:

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.