Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Adobe Firefly Enterprise is redefining how global brands create, scale, and govern content through generative AI. We are building a customer-embedded product innovation engine – one that rapidly prototypes, validates, and scales generative AI workflows with the world’s most influential brands.

As a Forward DeployedAI Product Manager, you will partner directly with Fortune 500 creative, marketing, and content teams to uncover high-value co-innovation opportunities, design 0→1 GenAI solutions, validate real-world feasibility, and translate customer insights into product strategy.

This hybrid role combines AI product strategy, rapid experimentation, customer discovery, and hands-on collaboration with engineering. You will move seamlessly between creative ideation, technical feasibility, real-world business value, and iterative product refinement.

You will play a critical role in shaping the future of Firefly Enterprise.

What You’ll Do

Customer-Embedded Product Discovery

• Lead discovery with enterprise customers to understand creative workflows, content ops challenges, and GenAI opportunities.
• Identify high-value use cases through structured problem framing, journey mapping, and experimentation planning.
• Translate ambiguous customer needs into clear hypotheses, success metrics, and value propositions.

0→1 Product Innovation

• Partner with Forward Deployed Engineers to design and deliver rapid prototypes, proofs-of-concept, and early-stage GenAI apps.
• Develop user flows, prompts, and interaction models for Firefly-based creative automation workflows.
• Validate product-market fit by running iterative test cycles with real campaigns and creative pipelines.

Solution Accelerators & Roadmap Influence

• Convert discovery insights and working prototypes into product requirements, PRDs, and roadmap recommendations for the core Adobe Product team.
• Identify common patterns and needs across customers to inform platform investments and Solution Accelerators.
• Act as a bridge between customers and Adobe’s Product, Engineering, and Research teams.

Strategic Communication & Value Narrative

• Present findings and recommendations to C-level stakeholders, both customer and internal.
• Build clear, compelling narratives around GenAI opportunity spaces, results, and future direction.
• Influence roadmap decisions through quantified insights, adoption data, and value realization metrics.

Cross-Functional Leadership

• Partner closely with AI Engagement Managers, Forward Deployed Engineers, Product, and Engineering.
• Ensure customers experience clarity, speed, and consistent communication throughout their innovation journey.
• Drive alignment between customer value and Adobe’s long-term product vision.

What You Bring

Required

• 7 years in Product Management, Applied AI, Innovation, or adjacent hybrid roles.
• Experience launching AI/LLM-powered products or 0→1 features.
• Ability to translate enterprise challenges into actionable product direction.
• Comfort working in highly ambiguous, fast-paced customer environments.
• Strong storytelling, executive communication, and structured thinking.
• Familiarity with creative workflows, content automation, or marketing tech.

Preferred

• Experience in Forward Deployed, Solutions PM, or Field PM roles.
• Background in AI consulting, innovation labs, or strategy (Mc Kinsey/BCG/Bain/Accenture).
• Familiarity with Adobe Creative Cloud, Firefly, AEM, or similar ecosystems.

Success Looks Like

• High-signal product insights adopted into Firefly/Gen Studio roadmaps.
• Multiple validated prototypes that drive real customer adoption within weeks.
• Improved customer value realization and ARR through better product alignment.
• Strong, consistent pattern detection and scalable solution frameworks.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $105,300 -- $205,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $141,700 - $205,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices: California:

Fair Chance Ordinances:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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