The Opportunity

Customer experience is changing fast, with AI playing a bigger role in how people engage with products, platforms, and brands. This role offers the chance to focus deeply on user experience strategy, supporting organizations as they develop intuitive, personalized, and human-centered digital experiences. As a Senior Digital Strategist, you will help build and elevate client and audience experiences across multiple channels and platforms. You’ll work closely with designers, product leaders, and technology teams to compose clear UX strategies rooted in customer needs, behavioral insights, and business goals. Rather than leading enterprise-wide transformation, you will contribute to turning strategy into tangible experience outcomes, from journey development to UX principles and experience frameworks. This hands-on role requires leading user research, evaluating current customer journeys, and helping build the future-state experience and visual direction as part of your customer’s Adobe-powered digital transformation.

What you'll Do:

Partner with clients to understand, build, and improve end-to-end customer and user journeys, with a focus on usability, clarity, and overall experience quality.

Contribute experience perspectives and UX recommendations to CX and digital transformation initiatives, supporting broader programs

Apply AI thoughtfully within experience development, including personalization, conversational interfaces, and journey optimization, with a strong focus on user needs and outcomes.

Collaborate with multiple departments to ensure the UX strategy aligns with platform capabilities, including Adobe Experience Cloud.

What you need to succeed

8–12 years of experience in UX strategy, digital strategy, customer experience, or management consulting.

Proven background in user experience and customer journey strategy, with strong visual/UI build judgment and extensive collaboration alongside technologists and customers.

Proficiency in Adobe Experience Cloud or similar experience-focused platforms (including AEM, personalization, analytics, or journey tools).

Comfort working in cross-functional, matrixed teams, contributing to complex initiatives through collaboration and influence.

A collaborative, curious approach to problem-solving, with the ability to bring structure and clarity to ambiguous challenges

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together:

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $131,600 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $169,400 - $245,300
In New York, the pay range for this position is $169,400 - $245,300
In Illinois, the pay range for this position is $148,400 - $214,850
In Washington, the pay range for this position is $151,500 - $219,300

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:California:Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:Application Window Notice

Apr 20 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.