Manager Sports Marketing, Baseball, Basketball, US Sports, Outdoor, Training

Purpose & Overall Relevance for the Organization:

• Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country /cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.

Key Responsibilities:

• Create the local portfolio planning based on input from Global

• Negotiate/Acquire/Evaluate partners for the category.

• Budget management for the category including operating expenses Category : Specialist Sports ( Basketball / Baseball / Rugby / Tennis / Outdoor / Olympic Sports etc. )

• Manage the execution of the marketing working budget plan per the budget planning

• Input to Contract Approval Form/Asset Management System/Global Bonus Program

• Plan and activate our partners with the respective functions within local brand activation team and Membership team.

• Management and support for organizing events.

• Manage right color way FTW at right timing.

KPIs:

• Share of Search (country, key city, category and franchise names)

• Share of voice in key sports events

• Secure relevant and in-time partner portfolio

• Brand Net Sales

• Compliance to sports marketing expense guidelines

• Signing new athletes

Knowledge, Skills and Abilities:

• Strong interpersonal skills (e.g. relationship management, facilitation, etc.)

• Leading and managing a diverse team

• Deep sports marketing knowledge

• Strong influencing skills

• Basic MS Office skills

• Experience in both market and above market organization preferred

• Advanced in English / Native in Japanese

• Knowledge, experience, connections, and expertise in baseball preferred.

Requisite Education / Qualifications:

• University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experience

• At least 3-5 year experience in relevant working field

• Experience, Communication/Negotiation skill

• Passion for Sports

• Knowledge of sports categories preferred.

• Relationship with key person in sports marketing world preferred.

Key Relationships:

Internal

• Peers reporting into Brand Activation Lead

• Sports Marketing leads

• Market Channel leads

• BU Initiative Team

• Global Sports Marketing

External

• Partners and teams

• Management Agencies/Agents

• Club teams, Schools

• Association, Federation, Organization

• Head coach and coaches of high school, Universities, and corporate teams