Senior Specialist Category Management Local Production & Football & Motorsports

Key Responsibilities:

• Drive and coordinate local production activities across relevant categories, working closely with Category Managers and the local Liaison Office to increase local production volume.

• Lead the planning and follow-up of local production processes, ensuring alignment with seasonal timelines and business requirements.

• Plan and monitor seasonal agreements for locally executed embellishment processes and coordinate related timelines.

• Monitor production and embellishment processes with agreed local manufacturers to ensure timely execution.

• Track Football Club Launch Plans, including local production phases and relevant communication in Türkiye.

• Work closely with the Team Sports & Football Director and Liaison Office to coordinate football clubs’ requirements and ensure effective execution of signed team jersey plans.

• Work closely with adidas Global Football BU on licensed apparel design and development.

• Manage key aspects of range management, including segmentation and distribution, and support pricing decisions to deliver target margins, volumes and value.

• Develop forecasting and relevant KPI reporting and provide scenario analysis related to respective categories.

• Follow up on global product launches and collaborate with Communication, Omni and Sales teams to ensure alignment with local launch timing and execution.

• Play an active role in clubs’ and federations’ licensed apparel business, coordinating product-related requirements and timelines throughout the collection creation lifecycle.

• Continuously seek opportunities to grow the Football & Motorsports business and follow up on competition in the local market.

• Support BU Football & Motorsports in ensuring strong exposure across relevant local and brand channels.

• Support the Manager CTC adidas with relevant reporting, data consolidation and analysis.

KPIs:

• Brand Health KPIS (Brand momentum, Net Promoter Score, net sales)

• Carry out go to market plans ensuring timelines

• Brand reputation through fast and high quality response time to external world

• Executional excellence in global campaign implementation and localization.

• Brand Reach and Perception

Knowledge, Skills and Abilities:

• Strong analytical skills

• Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)

• Strong cross functional experience, across merchandising, category management, brand and sales

• Structured, organized and process oriented.

• Excellent presentation skills

• Fluent in written and spoken English is a must.

Key Relationships:

• CTC Manager and entire adidas Turkey Brand Team

• EM Turkey Channel Teams (DTC, e-Com, Wholesale)

• EM Hub Bus and CTC

• EM Turkey, SCM

• EM Turkey, Mops

• EM Turkey Demand Planning

• LO office & Local Suppliers