Manager Category Management Outdoor & Running

Purpose & Overall Relevance for the Organization:

Define local short and medium-term objectives for the respective categories, Running, Outdoor and Credibility Sports (Tennis, Swim, Golf etc)

Develop category business success within guidelines set by EM BUs & EM CTC & Global through the execution of a robust category plan in the Turkey. Support EM BUs & EM CTC & Cluster CTC&Mops Director as a key interface of the respective categories and drive end-to-end CTC / GTM process.

Act as a head of Running&Outdoor&Credibility Sports categories and drive range architecture and CTC merchandising process (seasonal cycle) to ensure brand and channel KPI achievement.

Key Responsibilities:

• Lead range & assortment plans by store formats out of Turkey range according to seasonal strategy and local needs.

• Delivering a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing)

• Create the Market Range Architecture strategy for the respective categories and ensure its alignment with the Global Brand and EM Framework

• Working closely with EM BUs & EM CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for Turkey, including SMU, ABO.

• Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation.

• Following in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and taking actions for the execution of the calendar.

• Drive the collection and submission of initial market forecasts in the system (RMA) for horizontal reviews by HUB CTC at key milestones (CR1, RMA1, RMA2)

• Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories and all relevant KPI reporting, any required scenario analysis.

• Track respective categories selling performance and proposes action plans when necessary to drive sales and improve categories’ KPIs.

• Coordinate sell-in process for the upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.)

• Collaborate effectively cross-functionally across marketing, and with the key business partners in Turkey, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.

• Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance

• Other duties as assigned by Line Manager

Key Relationships:

• Marketing Turkey (Mops, Brand Activation & Digital Media Activation & Omni Channel leads)

• Channels Leads Turkey

• Finance Turkey & IDP Team

• Emerging Markets BUs

• Emerging Market CTC&Mops

KPI’s

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)

• Net Sales and GIM%

• Category Growth

• Range size, efficiency, common range selection % (incl. overlap)

• SMU efficiencies

• Showroom experience

• GTM Calendar

Knowledge, Skills and Abilities:

• Strong presentation/communications skills

• Advanced user of MS Office suite of products

• Deep cross functional process knowledge

• Structured, organized and process oriented

• Superior analytical skills and problem-solving capabilities

• Strategy – ability to provide input to and implement strategy.

• Attention to detail and highly organized

• Project/Process management skills

• Strong business sense, influencing and presentation skills

• Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.

Requisite Education and Experience / Minimum Qualifications:

• Bachelors in related field

• Extensive (6+ years) Marketing experience, with a distinct track record of success and high-level category management, merchandising and buying knowledge

• Experience working with stakeholders and experts at various seniority levels

• Fluent in English