Senior Manager Campaign Management

Purpose & Overall Relevance for the Organization

The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates across two dimensions: as the category owner for Outdoor and Trial Running across all e Commerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas Douyin and Red channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results

Key Responsibilities:

• Category Campaign Management & Execution: Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all e Commerce platforms. Lead digital activation to maximize SOV and conversion, synergizing e Com execution with brand communications to drive focused assortment sell-through. Orchestrate inline pack drops across all EC stores. Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning to post-launch amplification.

• Douyin & RED IP Management: Lead end-to-end planning and execution of cross-category platform IPs. Negotiate and secure optimal platform resources, co-creation opportunities, and early access to new initiatives.

• Data-Driven Optimization: Monitor engagement, traffic, and sales KPIs in real time. Continuously refine tactics to improve performance and ROI.

• Platform Relationship & Resource Integration: Build and maintain strong, trust-based relationships with platform partners.

• Trend Monitoring & Innovation: Stay on top of e Commerce industry trends, platform policy shifts, and consumer behavior patterns. Identify and drive co-creation projects and store innovation to enhance consumer experience and engagement.

Requirements:

• 8+ years of working experience; Experience in the sportswear or outdoor industry; genuine passion for sports, especially outdoor is preferred

• Experience collaborating with platform IPs on Douyin or similar major e Commerce platforms is preferred

• Demonstrated track record of platform negotiation and relationship management — ability to secure optimal resources, placements, and co-creation opportunities

• Experience working in complex organizational structures; comfortable navigating matrixed environments and driving alignment across multiple layers and functions