
Communications and Media Technology Industry Specialist
About the role
About Accenture
Accenture is a leading solutions and global professional services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 779,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most AI-enabled, client-focused, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at accenture.com.
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The Song CMT Industry Specialist (Senior Manager)is a strategic Business Development Lead dedicated to driving growth through Accenture Song’s core functional offerings. This role is responsible for identifying, shaping, and closing large-scale digital transformation opportunities that help companies across the Communications, Media, and Technology spectrum evolve their business models. You will combine deep industry expertise with Song’s unique capabilities in** Marketing, Design & Digital Products, Sales, Service, and Commerce** to solve complex challenges like infusing Service Design into Customer Journeys, creating Agentic AI in Commerce audience and Customer technology modernization. Central to this role is the ability to weave** Data and Generative AI** into every proposition, moving CMT clients from traditional operations to high-growth, "intelligence-first" enterprises. As a Senior Manager with 5+ years of leadership experience, you will orchestrate cross-functional teams to solution for client’s end-to-end solutions that drive both immediate efficiency and long-term customer relevance.
Please note that employment in this role is conditional upon successful completion of Criminal Record Checks. Key Responsibilities:
- Drive Song GTM Offerings: Lead the business development lifecycle by positioning Song’s core pillars—Marketing(precision engagement),** Design & Digital Products**(product innovation), and** Sales, Service, and Commerce** (transactional excellence)—within the CMT sector.
- Embed Data & AI Strategy: Architect solutions that leverage** Data and Generative AI** to personalize content delivery, automate complex customer service interactions, and optimize media spend for CMT clients.
- Strategic Client Advisory: Act as a trusted advisor to C-Suite executives, translating industry shifts into actionable roadmaps for** Commerce**(new revenue streams) and** Digital Products** (next-gen user experiences).
- Originate & Qualify CMT Opportunities: Drive the full sales cycle, focusing on high-value transformations that modernize the** Service** function and reinvent the** Marketing** stack for broadcasters, telcos, and tech firms.
- Solution Orchestration: Collaborate across Song practices to design "Better Together" propositions, ensuring that** Design**-led thinking is backed by robust technology and data architectures.
- Commercial Accountability: Take ownership of CMT-specific sales and revenue targets, ensuring the commercial viability of platform-led transformations.
- Ecosystem Alignment: Own strategic relationships with technology partners (e.g., Salesforce, Adobe, Google) to co-create industry-specific GTM assets.
Preferred skills, education, and experience:
- Educational Background: Bachelor’s degree (minimum) with Honours; MBA or Master’s in a technology or business field preferred.
- Leadership Experience: Minimum of 5 years in a leadership role, with 10+ years of total experience in CMT business development, sales, or management consulting.
- GTM Functional Expertise: Proven ability to sell and deliver solutions across** Marketing, Sales, Service, and Commerce**, with a deep understanding of how Design drives product adoption.
- Data & AI Fluency: Strong understanding of how** Data architectures and Generative AI** can be applied to CMT use cases, such as churn prediction, hyper-personalization, and automated content creation.
- Sales Excellence: A proven track record of reaching and exceeding multi-million dollar revenue targets for complex enterprise software or professional services.
- Industry Domain Expertise: Comprehensive knowledge of the CMT value chain, including digital service monetization, subscriber management, and platform-based business models.
- Relationship Management: Exceptional ability to navigate complex stakeholder environments and build influence with senior executives at clients and technology partners.
Please note that employment in this role is conditional upon successful completion of Criminal Record Checks.
Why join us? We offer a transparent, fast paced approach career progression, with a focus on your strengths and continuous coaching from senior colleagues You will benefit from working alongside Accenture experts who are solving some of the biggest industry challenges with innovative thinking and pioneering tools Flexible work arrangements and a range of benefits including competitive rewards You will have access to state-of-the-art technology that will give you the opportunity to deepen your existing skills even as you help create the latest business trends You will also have opportunities to make a difference to the communities in which we work and live Next Steps If this sounds like the ideal role, career, and company for you, click below to apply.
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About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.
Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Required skills
Industry expertise
Consulting
Stakeholder management
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