#ACN GN - SONG - MT- Retail - Senior Manager

Job Description Job Title: Mar Tech Agentic AI Consultant | Strategy & Consulting Global Network Song Practice
Management Level: 9 - Consultant
Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Must Have Skills: Mar Tech Transformation, Mar Tech Assessment, Adobe Experience Platform-Adobe Experience Cloud, Generative and Agentic AI and Systems, Techno-functional and Project management experience

Job Summary:
We are looking for an experienced Mar Tech AI Consultant with 5–8+ years of experience in Marketing Technology (Mar Tech), with strong expertise in AI-driven marketing solutions — including Generative AI (GenAI) and Agentic AI systems.

As a Martech AI Consultant, you will be responsible for gathering business requirements, designing scalable Mar Tech architectures, and implementing marketing and advertising technology solutions across analytics, content supply chain, campaign orchestration, and customer engagement ecosystems.

You will work at the intersection of business, marketing, data, and technology to drive intelligent, automated, and performance-focused marketing transformations. Your role will involve conducting vendor assessments, optimizing Mar Tech/Ad Tech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities:

• Partner with stakeholders to gather business requirements and translate them into AI-first Mar Tech solutions. Identify opportunities to embed Generative AI (GenAI) and Agentic AI into campaign planning, personalization, media optimization, and content operations.
• Implement scalable Mar Tech ecosystems that integrate marketing automation, CDPs, analytics, content supply chain platforms, with AI decisioning layers- primarily Adobe tools
• Conduct Mar Tech maturity assessments with a focus on AI readiness, data infrastructure, model governance, and automation capabilities.
• Evaluate vendors based on GenAI functionality, agentic orchestration capabilities, API maturity, LLM integrations, and responsible AI controls.
• Evaluate next-generation Mar Tech/Ad Tech platforms, including LLM-powered marketing tools, AI copilots, content automation engines, and autonomous media buying systems. Recommend scalable, future-ready solutions aligned to business strategy.
• Support the design and build of agentic AI capabilities by working closely with technology and data teams
• Coordinate across multiple stakeholders (client and internal teams including marketing, data science, engineering, legal, and compliance) to deliver AI-led Mar Tech initiatives.
• Contribute to go-to-market strategies, client proposals, and solution accelerators focused on AI in marketing. Develop POVs, case studies, and frameworks on GenAI, Agentic AI, and the future of autonomous marketing platforms.

Professional & Technical Skills:

• Exposure to Agentic AI and Generative AI concepts for marketing, including AI-powered content generation, intelligent campaign orchestration, and automated customer journey workflows.
• Experience in marketing research, client engagement, and delivering end-to-end Mar Tech solutions, including building AI-driven personalization and automated campaigns.
• Strong understanding of marketing processes, operating models, and enterprise marketing technologies, with the ability to translate business requirements into actionable solutions.
• Hands-on experience in Mar Tech/Ad Tech transformation and assessments, with proficiency in Adobe Experience Cloud or Salesforce Marketing Cloud, and exposure to native AI agents in these platforms.

Additional Information:

• Proven working experience (5+ years) in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
• Hands-on experience in designing and implementing Mar Tech and Ad Tech systems, including AI-driven automation, agentic workflows, campaign management, personalization, content management, and analytics platform
• Experience advising stakeholders on AI strategy, adoption frameworks, and ROI measurement, translating AI capabilities into actionable marketing solutions.
• Strong functional consulting experience in Adobe marketing processes, campaign lifecycles, and Mar Tech integrations, with the ability to deliver end-to-end solutions tailored to client needs.
• Strong functional consulting, analytical, and communication skills to deliver AI-enabled marketing solutions, support cross-functional teams, and scale capabilities across client environments.

About Our Company | Accenture

Experience: Minimum 5-8 years of experience required
Educational Qualification: MBA from a Tier 1 institute with a degree in marketing or economics

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.