Director, HCP Skincare- Allergan Aesthetics- Irvine, CA at AbbVie

The Director, HCP Skincare Marketing, leads the development and execution of integrated marketing strategies focused on health care providers for Skin Medica, Diamond Glow & Diamond Glow Serums, and Latisse. This leadership role will champion customer marketing strategy and asset development, business model execution and field team support, provider-focused campaigns and promotions (including capital and pricing strategies), future label updates and expansions, HCP Council and Flagship implementation, HCP merchandising, sales force connectivity and engagement, HCP social content, and market opportunities for evolving skincare customer and consumer needs. The Director partners cross-functionally to ensure flawless execution, compliance, provider engagement, and measurable impact on brand and business performance.

Key Responsibilities:

• Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for Skin Medica, Diamond Glow & Diamond Glow Serums, and Latisse through the HCP channel.
• Lead specific brand anchors and provide support throughout the brand planning process.
• Drive key strategic imperatives and accompanying metrics and tactics to ensure sales and marketing alignment on priorities for the year.
• Lead the development of HCP-targeted assets, messaging, programs, and educational content aligned to business objectives and field needs.
• Manage and lead a team of direct reports, fostering talent development and growth, while ensuring accountability for objectives and deliverables.
• Oversight of agency relationships and effective management of the marketing budget.
• Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
• Plan and lead provider-focused promotional campaigns, launches, and capital pricing initiatives to drive consideration, trial, and conversion.
• Drive connectivity and engagement between the brand and the sales force, delivering strategic tools, training, resources, and agile communications to support field impact.
• Lead pricing strategy, HCP promotions, and offer management—collaborating with sales, finance —in service of business growth and provider value.
• Analyze and execute market opportunities within the medical weight loss space, including provider-focused programs to expand penetration and impact.
• Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
• Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.
• Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred).
• 8-10 years in HCP/B2B marketing within the healthcare, device, or pharma sectors.
• Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects.
• Proven expertise in field team engagement and provider-focused campaign success.
• Strong analytical, communication, and influencing skills

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

• Ability to see the big picture, but obsess over the small details
• Exceptional leadership skills and marketing savvy
• Strong creative and conceptual thinking skills
• Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
• Good liaison with internal and external partners; ability to work in a matrixed environment
• Solid business acumen and ability to translate business and brand strategy into marketing programs
• Ability to manage and direct internal creative teams and external agencies
• Ability to thrive in a fast-paced, deadline driven, team environment
• Strong communication skills, both verbal and written
• Strong interpersonal skills
• Strong problem resolution skills
• Strong budget management experience
• Presentation skills
• Self-starter with a positive, can-do attitude
• Flexible, adaptable and able to navigate fast-changing environment
• Ability to travel (up to 25-30%)

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

About Abb Vie

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.