AbbVie
AbbVie

Marketing Manager

RoleMarketing
LevelManager
LocationShanghai, China
WorkOn-site
TypeFull-time
Posted2 days ago
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About the role

  • Develop, optimize and implement the Annual Marketing Plan of Botox in Tx.
  • Engage KOL to ensure strong brand endorsement from KOLs.
  • Monitor market trends, competitive environment and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
  • Work closely with cross-functional team as well as Botox cosmetic to synergize marketing resource.
  • Ensure the integrity of Botox therapeutic marketing activities in accordance with local, regional and corporate compliance policies
  • Effectively development and manage promotional budget to deliver annual marketing plan
  • Lead open, consistent and clear communication between sales and marketing
  • Update sales force training material and implement the new employee orientation training.

Education and Experience

  • Bachelor degree or above in medical or related medicine science
  • 4+ years Pharmaceutical marketing experience (related consulting background is a plus)
  • Experience in marketing consumer-oriented products (pharmaceutical or cross-industry) is a preferred qualification.

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

  • Strong teamwork spirit with the ability to collaborate effectively across cross-functional and cross-departmental teams.
  • Good written and verbal communication skills, with the ability to communicate and influence internal and external stakeholders (KOLs, partners, cross-functional teams).
  • Proactive and independent work attitude, with strong project management ability, able to lead and drive the completion of complex marketing projects independently.
  • Strong analytical and problem-solving skills, with the ability to interpret market data and insights to make data-driven marketing decisions.
  • Good level of English language both in spoken /written

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Benefits and perks

Learning Budget

Required skills

Brand marketing

KOL management

Budget management

Cross-functional collaboration

Market analysis

Sales enablement

About AbbVie

Shanghai

Headquarters