Omnichannel Experience Director - Neuroscience at AbbVie

The Omnichannel Experience Director serves as the Omnichannel lead for the Neuroscience Business Unit within the Digital Lab overseeing the Brand Team relationship. This role is accountable for orchestrating omnichannel execution that translates brand priorities into consistent, high‑impact customer experiences. The Director brings clarity, coordination, and governance to complex brand demands - enabling faster time‑to‑market, improved ROI, and cohesive execution across digital channels.

Responsibilities:

• Serve as the primary Omnichannel Digital Lab partner to Neuroscience Brand Teams, cultivating and sustaining strong, trusted relationships that ensure alignment between brand business needs and Digital Lab services.
• Translate brand strategies and objectives into scalable, enterprise‑ready omnichannel plans that drive measurable business outcomes and customer engagement across the Business Unit.
• Lead cross‑channel orchestration and journey sequencing across digital touchpoints (e.g., web, email, SMS) to deliver cohesive, high‑impact customer experiences.
• Establish, enforce, and continuously evolve omnichannel experience standards, governance models, and execution frameworks to ensure consistency, quality, and scalability.
• Develop a deep understanding of brand priorities and guide Brand Teams in leveraging the most relevant Digital Lab solutions, identifying opportunities to extend and optimize digital solutions across the Business Unit.
• Provide strategic leadership over the planning and execution of omnichannel and Digital Lab initiatives, ensuring projects are delivered on time, within scope, and meet or exceed brand and stakeholder expectations.
• Oversee end‑to‑end planning, intake, prioritization, and delivery of omnichannel initiatives within the Digital Lab, continuously improving workflow processes to enhance transparency, efficiency, and consistency.
• Guide Brand Teams in navigating Digital Lab capabilities, clearly articulating prioritization, trade‑offs, and execution approaches to address evolving business challenges.
• Provide indirect leadership to cross‑functional Digital Lab teams by briefing them on new business needs, facilitating solution ideation and co‑creation, and packaging recommended solutions for Brand Marketing partners.
• Bachelor’s degree in business, marketing, communications, or a related field.
• Minimum of 8 years in digital marketing or related experience.
• Proven experience as a Brand Director/Account Director/Omnichannel Experience or similar role in a digital or advertising agency.
• Strong understanding of digital marketing, technology trends, and innovation processes and healthcare.
• Excellent leadership, communication, and interpersonal skills, with the ability to build and maintain client relationships.
• Demonstrated ability to manage complex projects with cross-functional teams.
• Experience in managing budgets and financial objectives.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.