Senior Brand Manager, Hematology

THE OPPORTUNITY

Abb Vie is looking for a seasoned, commercially sharp Senior Brand Manager to take ownership of our hematology portfolio at a pivotal moment in its lifecycle. It is a role for someone who has already navigated the complexity of a highly specialized, hospital-based therapeutic area and is ready to operate at the intersection of science, strategy, and commercial leadership.

You will be expected to bring informed conviction to the table: a point of view on the market, a clear strategic narrative for the brand, and the executive presence to bring senior stakeholders, medical, market access, and commercial teams along with you.

WHAT YOU WILL OWN

Brand Strategy & Commercial Leadership:

• Define and own the long-term strategic direction of Abb Vie's hematology brand(s), grounded in deep understanding of the disease area, competitive dynamics, and patient journey.
• Translate clinical differentiation into compelling, insight-driven value propositions for stakeholders.
• Lead portfolio lifecycle planning - from in-line brand optimization to anticipating competitive threats and shaping strategic responses well ahead of market shifts.
• Partner with Global and Regional teams to localize strategy without losing strategic integrity.

Market Intelligence & Insight Generation:

• Go beyond standard market research: synthesize data from multiple sources into actionable strategic intelligence.
• Proactively identify emerging trends in hematology treatment paradigms and translate them into brand opportunity or risk mitigation plans.
• Lead competitive scenario planning with rigor and foresight.

Integrated Brand Execution:

• Develop and lead the execution of sophisticated, multi-channel marketing plans calibrated to the nuances of the hematology specialist community.
• Set and steward the brand budget with P&L mindset - making trade-off decisions based on commercial impact, not just activity volume.
• Ensure flawless alignment between medical education, market access messaging, and commercial campaigns.

Cross-Functional & External Leadership:

• Act as the de facto commercial lead within the cross-functional brand team - bringing structure, direction, and momentum.
• Collaborate with external partners, agencies, and vendors to enhance brand presence and market penetration.
• Work closely with Medical Affairs and Market Access to ensure the brand strategy is supported by robust clinical and health economic evidence.

Performance, Accountability & Governance

• Define and track KPIs that reflect true brand health - not just activity metrics, but leading indicators of market share movement.
• Present performance reviews and strategic recommendations to senior leadership with clarity and commercial confidence.
• Ensure full compliance with all applicable regulatory, legal, and ethical requirements.

WHO YOU ARE

Education:

• Master's degree is required - in Marketing, Business Administration, Life Sciences, or a related field.
• A scientific background (Medicine, Pharmacy, Biology, Biochemistry, or equivalent) is not a prerequisite, but adds significant value - in the hematology space, deeper scientific literacy strengthens your ability to engage credibly with external partners, medical teams, and data-driven stakeholders.

Experience & Background:

• Minimum 5–7 years of pharmaceutical brand management experience; oncology or hematology background is a plus, with preference for hospital/specialist setting experience.
• A track record of leading brands through complexity: competitive launches, indication expansions, lifecycle pressure, or market access challenges.
• Experience working within or alongside global matrix organizations, with proven ability to influence without authority.

Expertise

• Strong command of commercial frameworks: segmentation, positioning, forecasting, promotional mix optimization.
• Fluency in market access dynamics - you understand how formulary decisions, reimbursement pathways, and payer negotiations shape brand uptake.
• Experience in the hematology/oncology treatment landscape is an advantage - we equally welcome candidates from broader oncology backgrounds who bring the intellectual curiosity to master the science fast.

Leadership & Presence:

• You operate with strategic clarity and communicate it compellingly - to your team & to your external stakeholders
• You set the pace, not just respond to it. You anticipate challenges and bring solutions before they become crises.
• You are a trusted, credible partner to Medical, Regulatory, and Market Access - not a silo.
• High intellectual curiosity - you stay close to the science because you know it makes you a better strategist.

Personal Profile

• Commercially courageous: willing to take a position and defend it with data and conviction.
• Adaptable and resilient - you thrive in ambiguity and manage complexity without losing focus.
• Strong ethical compass - you lead with integrity and hold your team and partners to the same standard.
• A builder: of brands, of capabilities, of trust.

Abb Vie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

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