Marketing Manager

JOB DESCRIPTION:

New Product Planning: Management of marketing development of CV, GI, Specialty care Therapeutical Area product portfolios

• Lead market opportunity assessment through a thorough understanding of the product/indication and China unmet medical needs
• Business case preparation a) make reasonable assumptions based on all existing information; b) seek alignment from different stakeholders; c) present and get endorsement from China management team; 4) communicate the business case to regional/global teams and seek feedbacks.
• Prepare and own the portfolio strategy for respective therapeutic areas to reinforce Abbott strategy
• Lead TA portfolio strategy preparation based on in-line products, pipeline products and company strategy through working with cross functional teams;
• Establish product portfolio strategic plans and LRP (5-10 years Long Range Plan) to support company’s strategy, revenue and profit goals and monitors respective expenses throughout the years

Channel Management: Management of Channel business and development channel strategy

• Identify appropriate development strategy to seek any opportunities for an accelerated channel business
• Work closely with commercial, retail and other cross functions to understand existing strategy;
• Create an environment in which information regarding the market and company products can be shared and updated between the marketing team and other departments of the organization in order to generate the required business results

Take Own of channel products: Close/effective cooperation with Sales team and cross channel/functional team

• Establish mutual understanding and trust relationship with sales team and effectively communicate brand marketing strategies.
• Participate appropriate medical activities, e.g. commercial meetings and conduct field visit to seek inputs/comments from KOLs.
• Directs the close cooperation between commerical and sales teams in the implementation of strategy and with clear sales promotion KPIs monitoring/tracking.
• Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management and process compliance.

REQUIREMENTS:

• Industry experiences:

• Position experiences:

• 8-year working experience in pharmaceutical industry (in-house or consultancy service);

• In-house NPP, brand marketing, market research and/or BD experience preferred;

• Balanced agency and corporate experience a plus;

• Language Skills: Fulent in English both oral and written

• Computer Skills: Working knowledge, especially good at Excel and PowerPoint

• Mobility: Willing to travel frequently

• Other Special requirement:

• Thorough understanding of the healthcare industry (pharmaceutical and medical device markets) is a plus

• Good understanding of business and product knowledge with marketing sense

• Open minded with good communication skills

• Good team leadership skills & project management skills

• Strong commercial feeling and analytical skills

• Strong analytical skills and integration capabilities

COMPETENCIES: KEY PERFORMANCE INDICATORS Hard

• Sales Revenue and Margin
• Market Share
• Quality of BU marketing expense budget control
• Product Contribution and Growth in BU
• People’s Attrition within BU sales team
• Develop and maintain high level of interaction with Regulatory and Pricing Authorities

Soft

• Organization climate
• People management & development
• COMPANY Leadership Profile/Competencies
• COMPANY Core Values

The base pay for this position is

N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma:

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable