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职位Abbott

Trade Spending Manager (Trade MKT)

Abbott

Trade Spending Manager (Trade MKT)

Abbott

Vietnam - Ho Chi Minh City

·

On-site

·

Full-time

·

3w ago

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

  • Career development with an international company where you can grow the career you dream of.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, Pedia Sure®, Pedialyte®, Ensure®, Glucerna® and Zone Perfect® – to help get the nutrients they need to live their healthiest life.

ROLE:

The Trade Spending Manager is responsible for developing and executing short‑, mid‑ and long‑term plans for both trade spending and channel development within a defined scope of the General Trade (GT) channel.

This role owns its assigned GT scope end‑to‑end — from planning to execution to performance evaluation — and serves as a key contributor to channel development. The Trade Spending Manager shapes channel growth plans, identifies opportunities, drives execution excellence, and ensures compliant and efficient management of trade investments.

ACCOUNTABILITIES:

1.

Trade Spending Strategy & Planning:

  • Build annual, quarterly, and monthly trade spending plans for the assigned GT scope.
  • Develop investment frameworks that support sustainable growth, program effectiveness, and spend efficiency.
  • Forecast trade spending utilization, cost implications, and budget requirements.
  • Recommend promotion mechanics and investment levels based on performance, insights, and business priorities.
  • Align with key stakeholders (Sales, Finance, CMM) while owning decisions related to the assigned scope.
  1. Channel Development
  • Develop short‑, mid‑, and long‑term channel development plans for the assigned GT scope, aligned with business direction.
  • Identify growth drivers, distribution gaps, opportunity segments, and channel‑specific consumer/shopper behavior.
  • Define activation priorities, visibility needs, customer engagement levers, and capability requirements for the assigned GT scope.
  • Translate insights into actionable channel tactics (e.g., visibility improvement, assortment focus, customer engagement models).
  • Recommend adjustments to channel playbooks, segmentation, outlet models, and execution frameworks.
  • Monitor channel health indicators (distribution, productivity, assortment compliance, activation score).
  • Collaborate with Sales to embed channel plans into customer routines and ensure execution feasibility.
  • Contribute insights to GT Channel Managers and CMM leadership to support overall GT strategic planning.
  1. Program Development, System Management & Documentation
  • Develop, input, and manage GT trade promotion proposals in the system accurately and on schedule.
  • Prepare program documentation: mechanics, T&Cs, customer notifications, approval packs, and compliance materials.
  • Prepare T&Cs and submit registrations for prize‑based or lucky draw programs through Regulatory Affairs.
  • Guide CMM Admin team on proper document handling, file completeness, and implementation accuracy.
  1. Execution Excellence & Cross‑Functional Coordination
  • Lead end‑to‑end implementation of trade programs and channel initiatives within the assigned scope.
  • Work closely with Sales teams to ensure execution accuracy, customer alignment, and market coverage.
  • Collaborate with Finance, Legal, OEC, Accounting, RA, and Public Affairs to ensure regulatory and corporate compliance.
  • Secure approvals for POSM, visuals, key materials before production.
  • Support customer events such as CLP awards, incentive trips, and reward ceremonies.
  1. Monitoring, Measurement, ROI & Optimization
  • Track performance of trade spending, channel plans, and execution quality.
  • Conduct post‑promotion evaluations and channel performance reviews.
  • Identify risks, financial exposures, documentation gaps, and execution barriers.
  • Provide insights and recommendations to improve channel efficiency and investment returns.
  • Lead audit support for trade promotions, ensuring readiness and accurate explanation of processes.
  1. Market & Competitive Intelligence
  • Track competitor trade activities, retail visibility, pricing movements, and incentive programs.
  • Monitor channel trends and emerging opportunities in the assigned GT scope.
  • Provide insights that influence future channel and trade spending strategies.

REQUIREMENTS:

  • 3–5 years in Trade Marketing, Customer Marketing, Sales Operations, Finance/Commercial Control, or GT Sales.
  • Experience in channel execution, trade program implementation, or GT selling environment preferred.
  • Knowledge of accounting, compliance, and regulatory requirements is an advantage.
  • Experience working cross‑functionally with Sales, Finance, RA, Legal, and Admin teams.
  • Bachelor degree
  • Winning mindset
  • Result Oriented, passionate, resilient, persistent, able to handle high levels of pressure
  • Sense of urgency
  • Excellent interpersonal skills
  • Mature
  • Time management
  • Learning agility

The base pay for this position is

N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Sales Support & Administration:

DIVISION:

ANI International Nutrition:

LOCATION:

Vietnam > Ho Chi Minh City > Flemington Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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关于Abbott

Abbott

Abbott

Public

Abbott is a global healthcare company that develops medical devices, diagnostics, branded generic medicines, and nutrition products.

10,001+

员工数

Abbott Park

总部位置

$177B

企业估值

评价

2.5

5条评价

工作生活平衡

1.8

薪酬

3.2

企业文化

2.0

职业发展

2.3

管理层

1.5

25%

推荐给朋友

优点

Important medical device work

Supportive hiring process

Decent salary for leadership roles

缺点

Understaffed departments

Management pressure and overwork

Toxic work culture

薪资范围

758个数据点

Mid/L4

Mid/L4 · Manager Business Insights and Forecasting

1份报告

$178,250

年薪总额

基本工资

$155,000

股票

-

奖金

-

$178,250

$178,250

面试经验

3次面试

难度

3.0

/ 5

时长

14-28周

录用率

33%

体验

正面 33%

中性 67%

负面 0%

面试流程

1

Application Review

2

HR Screen

3

Technical Interview

4

Hiring Manager Interview

5

Offer

常见问题

Technical Knowledge

Behavioral/STAR

Past Experience

Problem Solving