JOB DESCRIPTION:

Job Description:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, Pedia Sure®, Pedialyte®, Ensure®, Glucerna® and Zone Perfect® – to help get the nutrients they need to live their healthiest life.

MAIN PURPOSE OF ROLE

Key contributor to the brand’s consumer strategy – taking charge of the digital, content, performance marketing and commercial innovation pillars to enhance consumer experience and optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) across touchpoints and campaigns.

MAIN RESPONSIBILITIES

• Develop total brand digital consumer marketing strategy with brand lead, brainstorm new and creative ways to better engage with consumers.

• Lead brand digital campaigns. Manage external agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams.

• Manage agencies to develop and produce always on digital content tailoring to consumer journeys to drive new user acquisition, retention, engagement and loyalty. Manage and monitor performance of content broadcasting on digital and social channels through media audience segmentation and targeting.

• Manage brand site (Ensure Official Page), brand store (Ensure Abbott Store), social media page (Facebook, YouTube, TikTok…), and Ecommerce Sites (Shopee, Lazada, Tik Tok Shop – collaborating with Ecommerce team) for optimal consumer experience.

• Develop and deploy new Online-to-Offline Consumer Innovations to connect demand generation from digital communication/ethical channels to offline demand fulfilment at trade.

• Connect and analyze data from different programs and touchpoints, for identifying Trends and Opportunities to improve operational efficiency and develop new programs and integrated business models to generate more demand.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Keep abreast of the market dynamics, competition, products, and current research. Identify trends and insights, and optimize spend and performance based on the insights

• Prepare budgets, reports and forecasts in a timely manner

• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures

• Review complaints and suggestions relating to assigned products and develop action plans to address them.

• Support Business Excellence recertification and sustain business excellence standards

• Effectively communicate with cross-functional teams, upwards and downwards

SUPERVISORY RESPONSIBILITIES

TBC

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Experience:

• More than 7 years

• Related brand building and digital marketing experience in FMCG/Technology/Health Care industry

• Prefer background in digital

• Prefer experience in CRM and Mar Tech

Education

Bachelor and above

• Preferably in Business or Marketing

CORE Skills Required

Professional Skill

• Comprehensive industry knowledge
• Good time and project management
• Basic understanding of financial and data analysis
• Good communication and negotiation
• Digital Marketing skill
• Experience with Consumer Journey and Mar Tech is a plus

Behavioral / Leadership Skill

• Self-driven team player with strong ownership
• Problem solving skills
• Continuous improvement behavior
• Possess good organization and planning.
• Problem analysis.
• Good communication and stakeholder management skills

Language Skill

• Good command of English

Computer Skill

• MS Office
• Excel, pivot, data model

The base pay for this position is

N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable