Marketing Manager-PCIO-FraBeN-Rungis (H/F) at Abbott

JOB DESCRIPTION:

Marketing Manager-PCIO-Fra BeN:

Essential job Responsibilities Objectives:

Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).

Responsibilities:

• Operationalize PCIO plan revenue & Divisional Margin achievement
• Achievement of market share goals and value maximization for all PCIO product areas
• Effective development and implementation of marketing strategies and activities throughout France.
• Brand Differentiation and Value Preservation / Creation
• Adapting global and region marketing strategies to local market needs
• Geography influencer and monitor of market activities across EMEA
• France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business
• Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France.
• Partner with the EMEA marketing group to develop the products and materials that support our strategies
• Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment.
• Equip the sales team with expertise and ability to support PCIO cases autonomously
• Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies
• Provide insights for financial planning and forecasting as well as strategic planning exercises
• Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives
• Manage one alternant to drive PCIO tactics implementation in France

Knowledge & Skills:

• In depth understanding of the Fra Be

N landscape in PCIO:

• Medical Device industry and market trends knowledge
• High level business and financial acumen
• PCIO product and service knowledge
• Strong communication & influencing skills
• Ability to build long term strategic and senior level relationships
• Business Planning and project planning
• Analytical, Creative and operational high-level marketing skills

Required competencies:

• Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders
• Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators
• Ability to interface with key customers and opinion leaders
• Results driven
• Creative thinking
• Strong customer orientation
• Strategically minded
• Adaptability - challenges the status quo

Educational requirements:

• Minimum bachelor’s degree in science or economics

Experience:

• Minimum 10 years related sales/marketing experience
• Medical education or previous experience in Medical business is preferred
• Mature product / business life-cycle management would be advantageous
• Track record of tangible results
• Advanced (local) marketing experience
• Large multinational company experience
• Multi-stakeholder experience

Specific requirements:

• Fluent in French and English
• Dutch would be advantageous

Location:

Rungis

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

AVD Vascular

LOCATION:

France > Rungis : Miami Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable