Marketing Planning Manager- GI Maxima at Abbott

JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE:

Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.

• JOB RESPONSIBILITIES
• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising
  campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify
  market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are
  effective and appropriate for the target audience.

QUALIFICATIONS:

Education Level Major/Field of Study or Equivalent:

Associates Degree (± 13 years)
Masters Degree (± 18 years) in Marketing

Experience/Background
Minimum 8 years

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma:

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)