Marketing Manager, Nutrition Division at Abbott

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Job Summary:

• Create & align strategies, priorities & execution of Abbott's Brand product portfolio with the mission & vision of both ANI VN.
• Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability.
• Leads and drives the consumer brand team & partner agencies to exceed their goals.
• Identifies and implements appropriate growth activities to acquire high quality new users and retention.
• Responsible for representing the business to senior leadership to discuss performance, present necessary pivots when needed, and deep dive on issues and opportunities.
• Develops, trains, manages and motivates the brand team while working closely with Trade, Sales, Regulatory, Finance, Trade and Supply Chain teams to achieve aggressive growth and deliver on the consumer’s needs & expectations.

Core Job Responsibilities:

• Responsible for developing annual marketing plans & best in class execution for assigned brand/s which generate demand, strengthen brand equity, and grow sales & share.
• Makes business decisions for the brand through a strong understanding of key issues and trends.
• Create and execute innovative and effective marketing campaigns, concepts and strategies to drive sales, exposure and virality including ads, TVC, digital & social media campaigns & content, and all activities important to moms’ journey.
• Identify key trends and tools in performance marketing and social media marketing in order to develop effective CRM/Digital approaches.
• Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers.
• Controls the brand marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Assesses competitive strategies as well as market insights to make recommendations to consistently drive the brand’s scientific superiority & consumer relevance.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures.
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Effectively communicate with cross-functional teams, upwards and downwards, and agency partners.
• Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, business analytics, quality execution and achievement of career goals

Accountabilities:

• Develop & execute annual brand marketing plans with clear KPI’s & priorities
• Effectively manage partner agencies and guide them to execute the brand activities with clear briefs and goals
• Encourage open communication & strong collaboration with Trade, Sales, Finance as well as other functional areas to ensure on time & in full implementation of marketing programs to achieve goals.
• Build organization through succession planning and individual growth plans to develop next generation managers
• Confidently engaging & communicating to Abbott senior management.

Minimum Qualifications:

• At least 7 years of experience in brand management, developing ATL brand communication in both traditional and digital based on consumer insights.
• Experience in building teams.
• Strong communication skills. Demonstrates effectiveness in communicating to both upper management and cross function partners.
• Proven track record in executional excellence: keen eye for detail from planning to monitoring of results
• Strong sense of ownership and commitment

Knowledge & Experience:

• Brand & Portfolio Strategy
• Digital / Omnichannel Strategy
• Excellence in execution
• P&L responsibility
• Demand Forecasting
• Budget Management
• Organization Development

Competencies required:

• Drive for results
• Analytical thinking
• Strategic thinking
• Problem solving skills
• Driving for continuous improvement
• Resilience & Self-driven
• Details oriented
• Planning & Organizing
• Interpersonal Understanding
• Ability to build relationship quickly
• Developing others

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable