Job Description

Job Summary

Drive consumer marketing for Child Nutrition Supplement category (Pedia Sure), through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.

Core Job Responsibilities

• Co-create and execute strong marketing programs to drive full funnel campaigns in the target audience – consumers. Execute with help of cross functional teams.
• Tracking and measuring the impact of the Marketing Programs.
• Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.
• Execute impactful brand communication materials and manage creative, digital and production agencies to deliver the materials in a cost impactful manner.
• Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention by continuously optimising CPL and CPA
• Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & New user acquisition on E-commerce and CRM
• Manage A&P spend budgets and related provisions
• Support and drive sales – work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
• Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed.

Minimum Education

• Education Level: Post Graduate
• Major/Field of Study: MBA Marketing

Minimum Work Experience

• Experience Required: 5+ Years
• Proven track record of brand management in FMCG/healthcare companies
• Digital-first thinking in marketing – proven experience of having worked on modern ways of marketing (digital, social, influencer, etc)
• Proven track record of business analysis to drive actionable insights.
• Should be excellent in interpersonal, influencing and negotiation skills
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

Compensation

The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

Job Details

• Job Family: Product Management
• Division: ANI International Nutrition
• Location: India > Mumbai : BKC Building
• Work Shift: Standard
• Travel: Yes, 50 % of the Time
• Medical Surveillance: Not Applicable

Significant Work Activities

• Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Abbott

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life's greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.