Sr Manager Marketing

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE:

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

• Identify product/service changes to meet customer needs.

• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

• Prepare sales forecasts and budgets.

• Monitor sales volume, revenues and costs against forecasts.

• Adapt plans to improve the sales performance of the product/service.

• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

QUALIFICATIONS

Education

Associates Degree

Masters Degreein Engineering:

Experience/Background

Minimum 4 years

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

APOC Point of Care:

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)