Brand Manager - Pediatric Nutrition Strategy & Execution

JOB DESCRIPTION:

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:

• Responsible for the topline and brand profitability
• Execution of HCP (healthcare professional) promotion / BTL consumer activation / Digital activation / Trade promotion
• Formulation of marketing strategies, Communication development for both Consumers and Healthcare practitioners.
• Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Responsible to drive NEW identified avenue of growth for maternal nutrition brand and build consumer engagement platform for entire infant & maternal nutrition portfolio
• Managing the Creative agencies
• Medical and consumer to develop brand communication
• Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
• Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas, and utilize relationships for shaping market initiatives, and for driving sales.
• Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner.

REQUIREMENTS: Skill, Education, Experience

• MBA Marketing from reputed Institute.
• Worked in Consumer Marketing function and having prior marketing experience in implementing marketing mix through medical detailing team. Total desirable experience of 5-6 years in marketing
• Worked with healthcare/ nutrition categories. Combination of OTC and HCP driven medical marketing experience will be an added advantage
• New Product launch experience will be an advantage
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
• Experience in sales function will be an added advantage

Competencies: Managerial skills:

• Analytical skills
• Strategic thinking
• Communication (oral, written, presentation)

Behavioral skills:

• Interpersonal skills
• Influencing and negotiation skills
• Creative and innovative problem-solving abilities

DIMENSIONS/MEASURES:

Achievement as per plan for the goals:

• Consistent, timely and high-quality delivery of marketing and sales activities
• Brand Sales
• Division margin
• Market share

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition:

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)