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Brand Manager

Abbott

Brand Manager

Abbott

China - Shanghai

·

On-site

·

Full-time

·

2d ago

JOB DESCRIPTION:

MAIN RESPONSIBILITIES:

  • Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
  • Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
  • Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
  • Identify product/service changes to meet customer needs.
  • Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
  • Prepare sales forecasts and budgets.
  • Monitor sales volume, revenues and costs against forecasts.
  • Adapt plans to improve the sales performance of the product/service.
  • Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

REQUIREMENTS

  • Experience: Minimum of 2 years in brand marketing within the pharmaceutical industry at ABM/BM level
  • Proactive, diligent, and capable of enduring challenges, demonstrate strong capacity for deep and strategic thinking.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

EPD Established Pharma:

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

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About Abbott

Abbott

Abbott

Public

Abbott is a global healthcare company that develops medical devices, diagnostics, branded generic medicines, and nutrition products.

10,001+

Employees

Abbott Park

Headquarters

$177B

Valuation

Reviews

3.8

10 reviews

Work-life balance

2.8

Compensation

3.2

Culture

4.1

Career

3.4

Management

4.0

72%

Recommend to a friend

Pros

Supportive management and leadership

Great team culture and inclusive workplace

Good benefits and training programs

Cons

Heavy workload and overtime expectations

Fast-paced and stressful environment

Limited advancement opportunities

Salary Ranges

758 data points

Mid/L4

Mid/L4 · Manager, Sales Incentive and Administration

1 reports

$182,200

total per year

Base

$158,642

Stock

-

Bonus

-

$182,200

$182,200

Interview experience

3 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Offer rate

33%

Experience

Positive 33%

Neutral 67%

Negative 0%

Interview process

1

Application Review

2

HR Screen

3

Technical Interview

4

Hiring Manager Interview

5

Offer

Common questions

Technical Knowledge

Behavioral/STAR

Past Experience

Problem Solving