About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

Reports to: Regional Manager, SOMA Region

Work model: Hybrid

Region: South East Asia, Oceania, Middle East and Africa (SOMA)

Responsibilities

In this role, you will:

• Contribute to business goals by developing and implementing effective sales channel and commercial operations strategies that align with global and local standards
• Manage, plan, and ensure the local execution of division and business line channel strategies to achieve both qualitative and quantitative targets, including orders, revenues, growth, margin, market share, sales productivity, and customer satisfaction
• Ensure the local implementation and continuous development of the Value Provider Program and its related activities
• Proactively monitor channel performance, implementing corrective actions to ensure business growth when needed
• Lead the deployment of marketing and commercial operations strategies
• Contribute to business goals by developing and implementing innovative marketing activities, effective lead management, and inside selling, in line with global and local standards

Key Accountabilities

• Channel order growth
• Number of Channel Authorizations
• Share of Marketing qualified leads that get converted into Sales qualified leads
• Yo

Y Growth of Sales qualified leads:

Main Responsibilities

• Define and implement the market channel sales strategy in line with the marketing and sales strategy, ensuring regular follow-up
• Manage and drive the Value Provider Program, including maintaining existing and onboarding new channel partners
• Identify and evaluate sales channels with the Sales management team
• Lead authorization plans and targeted switch activities with Sales and Inside Sales teams
• Manage, build, and develop the Commercial Operations functions and responsibilities to support strategy execution and business objectives
• Orchestrate and secure alignment between various functions within the team and with other stakeholders to ensure effective operations and resource utilization
• Manage the assigned budget effectively, delivering activities within agreed schedules and costs
• Define key channel targets (e.g., volume, prices, mix) and ensure these are achieved in the specified market
• Collect data and provide sound market and competitive intelligence analyses related to local markets and trends
• Monitor local market trends and recommend adjustments to the strategy and plans to meet changing market and competitive landscapes

Qualifications

• You enjoy working in a global environment across several countries. It is an advantage that you are comfortable engaging with diverse colleagues and customers regionally
• A minimum of 4 years of experience in working with channel partners within Robotics is an advantage
• Experienced in marketing strategies, channel sales business, and stakeholder management
• Excellent interpersonal, communication, and relationship-building skills with a collaborative and purpose-driven approach
• Bachelor's or master's degree in a related field is a merit
• Strong analytical skills, strategic thinking, and a results-driven mindset
• Proficiency in written and verbal communication

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.