Marketing Trainee (German Market) - Global Trainee Program

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Position Overview

Reports to: Marketing Manager

Start date: June 1, 2026

Work model: Hybrid

Primary location: Heidelberg

Organizational assignment: Business Area Electrification, Division Smart Building

About the Role

In this position, you will play a key role in further developing ABB's internal and external communications and delivering our strategic messages for the German market in a targeted and audience-appropriate manner. You will actively support press and media relations, strengthen the visibility of our business areas, and contribute to internal communications to inform, inspire, and connect employees.

At the same time, you will expand your professional knowledge and practical skills through our Global Trainee Program.

The Global Trainee Program

The Global Trainee Program lasts 24 months and includes two six-month assignments and one twelve-month assignment. One of the three assignments takes place abroad.

During the program, you will:

• Complete various rotations focusing on press work, internal communication, storytelling, media relations, and communication strategy
• Participate in a global induction event in June, where you can network with other participants in the Discovery Program
• Receive support from a dedicated program manager throughout your journey

Key Stakeholders

• Marketing team
• Product Marketing
• Segment Management
• External partners (collaboration is a core part of this role)

Responsibilities

You will be mainly accountable for:

• Support in creating and placing press releases, feature articles, and media statements for the trade press, as well as assisting in building and maintaining relationships with journalists and relevant media partners
• Develop and implement audience-appropriate content for internal communications, e.g., intranet articles, interviews, newsletters, or short video formats, including research, topic development, and editorial planning for internal and external communication channels
• Contribute to communication campaigns for products, innovations, and strategic initiatives – both internal and external, as well as independently executing communication projects within each assignment phase
• Explore and use new technologies and tools to advance communication activities, e.g., AI-supported content creation, interactive formats, or gamification elements
• Support initiatives to enhance employee engagement, such as feedback formats, internal events, or digital dialogue platforms
• Analyze and evaluate communication activities to continuously optimize reach, interaction, and impact

Qualifications

• Bachelor's degree in Communication Sciences, Journalism, Public Relations, Media Studies, Engineering, or a comparable field
• First practical experience in press work, corporate communications, journalism, or PR – ideally through internships or student employment
• Completion of a media traineeship is a plus but not mandatory
• Excellent written communication skills and a strong sense for audience-appropriate messaging and storytelling
• Strong affinity for technical topics and the ability to make complex content understandable
• Strong communication and organizational skills and confident interaction with internal and external stakeholders
• Fluent German and English
• Willingness to travel internationally for the planned assignment abroad
• Maximum of two years of professional experience at the start of the program
• High motivation to acquire new skills and knowledge

Benefits

• Canteen
• Employee Assistance Program
• Accident Insurance
• Paid and unpaid leave options
• Employee Share Purchase Plan

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Interested in joining our team? We are looking forward to receiving your complete application through our online tool.

In the case of equal suitability, people with severe disabilities and their equals are given preference.

Contact: ABB AG +49 (0) 621 381 3500

Website: www.abb.com

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.