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EL Product Marketing Specialist

ABB

EL Product Marketing Specialist

ABB

Xiamen, Fujian, China

·

On-site

·

Full-time

·

2w ago

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager:

__

Your role and responsibilities

Drive market-driven product strategy and go-to-market execution, ensuring product-market fit and revenue growth through deep customer insights and cross-functional alignment.

Main Accountabilities

  • Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Develops and implements annual marketing plan in conjunction with GIS products.
  • Focus on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance and requested on-time delivery for assigned products.
  • Create demand through technical promotion, provide solutions and a value base selling approach.
  • Understands customer needs and drive portfolio optimization and make Roadmap proposal

Requirements

  • Education Background: Major in Electrical/Engineering related
  • Working Experience: 3+ years of product or marketing relevant experience
  • Position Knowledge/Skills: Fluent on English both in written and oral
  • Personality: Good communication and interpersonal skills expected, and with good teamwork spirit

More about us

ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit

https: //www.abb.com to learn more about the impact of our solutions across the globe.

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About ABB

ABB

ABB

Public

ABB is a multinational technology corporation that provides electrification, robotics, automation, and motion solutions for industrial and infrastructure applications.

10,001+

Employees

Zurich

Headquarters

$28.5B

Valuation

Reviews

3.5

3 reviews

Work-life balance

3.0

Compensation

2.0

Culture

2.5

Career

3.5

Management

2.0

35%

Recommend to a friend

Pros

Award ceremonies and achievement recognition

Professional experience opportunities

Relevant marketing and writing experience

Cons

Awards only recognize sales and leadership teams

Auxiliary departments excluded and understaffed

No cost of living raises provided

Salary Ranges

405 data points

Mid/L4

Senior/L5

Mid/L4 · Project Manager

102 reports

$117,433

total per year

Base

$109,179

Stock

-

Bonus

$8,254

$79,130

$175,443

Interview experience

5 interviews

Difficulty

3.8

/ 5

Duration

14-28 weeks

Offer rate

20%

Experience

Positive 0%

Neutral 60%

Negative 40%

Interview process

1

Application Review

2

Phone Screen

3

Technical Interview

4

System Design/Panel Interview

5

Onsite/Final Round

6

Offer Decision

Common questions

Technical Knowledge

System Design

Behavioral/STAR

Past Experience

Problem Solving