Sales Manager – AI-Enabled Autonomous Mobile Robot (AMR) - Canada

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

About the Role

Reports to: Marketing & Sales Manager I

Work Model: Hybrid

This role sits at the heart of ABB Robotics' growth strategy in Canada. You will be responsible for sales of our AI-enabled Autonomous Mobile Robot (AMR) offering across Canada, working in close collaboration with our national sales & application team, our global AMR solution center, and our channel partners, in alignment with the division strategy.

You will contribute to the growth of our AMR business and ensure ABB Robotics captures a significant market share of the fast-growing mobile robot market, by establishing and supporting a strong network of AMR system integrators and supporting the local sales team with product and application expertise.

Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities and applying your application and industry segment knowledge.

Key Responsibilities

• Live ABB's core values of safety and integrity, taking responsibility for actions while caring for colleagues and the business
• Grow sales and market share of ABB's AMR offering in Canada by leveraging a strong understanding of the Canadian market and its industry segments
• Identify, develop, coach, train, and support end users and AMR/system integrators across Canada, while providing AMR sales support to the local sales team
• Respond to and act on new business opportunities and sales leads in collaboration with the sales team; assess and qualify new opportunities
• Demonstrate strong technical expertise and product knowledge to build credibility, loyalty, and long-term customer commitment
• Prepare customer proposals and work toward achieving quarterly and annual sales targets
• Collaborate closely with a highly experienced team of sales professionals and application specialists
• Maintain strong working relationships with the global AMR Solution Center and the factory in Spain to align future product development with Canadian market needs

Team Dynamics

You will join a highly experienced and skilled sales and application team where you will be able to learn, thrive, and grow.

Qualifications

• Degree in a technical or commercial discipline, with a minimum of 5 years of sales experience selling to end users and system integrators
• Experience with AMRs, robotics automation, and their applications in Canadian manufacturing and logistics
• Strong understanding of customer processes across industries such as metal fabrication, automotive, logistics, food, and consumer goods
• Creative thinker with commercial focus, solid technical understanding, strong communication skills, and results orientation
• Ability to travel nationally across Canada and proficiency with Microsoft software and Salesforce

Compensation and Benefits

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $103,125 and $151,250 annually and is bonus eligible.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

Commitment to Equity and Inclusion

ABB values the dedication, commitment, and expertise of our employees. As an Employment Equity Employer, we believe in an inclusive and diverse workforce. We are committed to ensuring that our policies and practices align with the Employment Equity Program, aiming for a workforce that is truly representative of the four designated groups:

• Women
• Indigenous peoples
• Members of visible minorities
• Persons with disabilities

ABB is dedicated to providing reasonable accommodation for applicants with disabilities and encourages candidates to self-identify during the application process.

Recruitment Process

ABB may utilize Artificial Intelligence (AI)–enabled tools as part of its recruitment and selection processes. These tools are used solely to support and enhance decision-making; final hiring decisions are made by ABB recruitment professionals. ABB is committed to ensuring that all recruitment practices are conducted in a fair, transparent, and non-discriminatory manner, in compliance with applicable laws.

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.