Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Business Communications Manager:

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Your Role and Responsibilities

In this role, you will be responsible for planning and executing market activities, generating marketing contents, managing media communications, and developing marketing materials to support business growth and brand promotion in the Greater China region.

You Will Be Mainly Accountable For:

• Plan and organize online and offline marketing events, including customer meetings and tradeshows etc. Conduct project-based briefings and performance reports with stakeholders, presenting project deliverables, market insights, campaign effectiveness, key metrics, and actionable recommendations.
• Manage social media platforms and coordinate trade media outreach. Generate and deliver marketing content for internal and external communications including newsletters, press releases, media interviews, social media articles, videos, emails etc.
• Develop and maintain marketing materials including brochures, presentations, exhibits and demos etc.

Qualifications for the Role

• Bachelor's degree
• Fluent in English and Mandarin Chinese (written and verbal)
• Proficiency in MS Office and AIGC tools
• Basic knowledge of industrial automation products
• Proven experience in event management, content creation, and social media operations
• Hands-on experience in graphic design and video editing is highly preferred

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit [

https: //www.abb.com](https://www.abb.com) to learn more about the impact of our solutions across the globe.