Marketing Communications Manager

• ABB Robotics

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

Role Overview

Reports to: Business Communication Manager

Work model: On-site

Location: Bangalore, India

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers.

Responsibilities

• Actively contribute to ABB Robotics India's business strategy for profitable growth through innovative communications activities, serving as a trusted advisor to Robotics managers and ensuring alignment with global communications strategy.

• Translate strategy into targeted customer-focused communication plans and tactics including thought leadership, social media, digital content, trade shows, events, and product/solutions communication; create/localize positioning and content, develop calendars for events, media, and speaking opportunities, and build a reusable content bank in coordination with the Global Comms team.

• Develop social and traditional media relations strategy, coordinate media work with External Relations and Central Comms, and provide guidance on crises/issues in line with ABB's operational model to minimize negative impact on the organization and brand.

• Lead internal communications including mandatory employee updates, GDPR compliance, and support leadership with presentations, speeches, Yammer/Intranet articles, and recognition programs; drive internal change communications to ensure business direction is clear and employees understand their role in success.

• Ensure executional excellence and accountability across all communications measures in line with ABB brand and corporate identity guidelines; manage budgets rigorously to maximize cost efficiency, minimize overlap, and ensure transparency; define KPIs, monitor ROI for BL-led communications, and foster a community of practice with Robotics Central Comms Management.

Qualifications

• Minimum 10 years of related experience, preferably a mix of corporate and agency roles within the technology industry, with extensive media relations expertise.

• Proven experience working in a highly matrixed organization and coordinating effectively across geographies.

• Fluency in English (written and spoken), with strong analytical and writing skills to support keynote presentations, executive talking points, media briefings, and Q&A documents.

• Deep understanding of the impact of communications on organizational brand, with the ability to advise senior leadership and manage relationships with internal and external stakeholders at all levels.

• Demonstrated ability to build and collaborate with formal and informal networks, fostering strong cross-functional and international partnerships with intercultural sensitivity.

• Strong business acumen and counseling skills, with the ability to develop a sophisticated understanding of the business, portfolio, trends, key decision makers/influencers, and success drivers.

• Proactive business partner with connectivity to central communications teams, contributing ideas to improve business performance and ensuring alignment across functions.

• Action-oriented, detail-focused, and results-driven, with the ability to take ownership of complex projects and deliver excellence; positive and passionate personality with a drive to challenge the status quo and continuously improve.

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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