Sales Director

• Installation Products, India

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Our Core Values

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.

About the Role

This Position reports to: Sales Director – Installation Products, India

In this role, you will have the opportunity to handle sales, marketing and prescription activities related to products, within the defined industry segment for PAN India. Each day, you will ensure that the division and related sales units substantially improve their sales, margins, market share, and customer satisfaction in the select market segment. You will also showcase your expertise by developing and implementing a market-based strategy including direct, third party, and project sales and enhancing cross-division and cross-region business-led collaborations for the specific market segment.

Work Model: Onsite (based at Mumbai, India)

Division: ABB India, Electrification Business Installation Products

Key Responsibilities

You will be mainly accountable for:

Business & Sales Leadership

• Drive business growth and sales budgets in the Utility segment for MV products, with regional responsibility across Installation Products including Cable Protection Systems, Wire & Cable Management, and Medium Voltage solutions

Customer & Influencer Engagement

• Build strong relationships with key customers, consultants, and external influencers, leveraging ABB's portfolio to capture new business opportunities and increase market share

Market Intelligence & Standards Expertise

• Activate operational intelligence, benchmarking, and competitive analysis to identify industry trends and product gaps, while providing expert guidance on international and local standards for ABB products

Sales Execution & Customer Satisfaction

• Conduct market visits, expand coverage into non-coverage areas, acquire new customers, resolve customer issues, manage commercial terms, and ensure high customer satisfaction throughout the sales cycle

Collaboration, Marketing & Reporting

• Drive cross-division collaboration and knowledge sharing, execute effective marketing activities to articulate ABB's value proposition, and provide regular sales and marketing performance reports with insights to management

Qualifications

Education & Experience

• BE in Electrical & Electronics with 12–15 years of experience in the switchgear industry

Required Competencies

• Comprehensive understanding of ABB Installation Products and deep insight into customer requirements and market dynamics
• Demonstrated leadership in strategic business development initiatives and maintaining sustainable growth
• Proficient in establishing and maintaining productive relationships with essential stakeholders, customers, and associates
• Skilled in developing and implementing effective sales and marketing strategies aligned with business objectives
• Effective written and verbal communication skills for engaging teams, clients, and stakeholders
• Ability to analyze data, identify trends, make data-driven decisions, and solve complex business challenges
• Familiarity with digital marketing tools, social media, online advertising, and CRM systems to support strategic commercial objectives and growth initiatives

About the Division

ABB Installation Products Division (formerly Thomas & Betts) helps manage the connection, protection and distribution of electrical power from source to socket. The Division's products are engineered to provide ease of installation and perform in demanding and harsh conditions, helping to ensure safety and continuous operation for utilities, businesses and people around the world.

Product Segments

Commercial Essentials: Electrical junction boxes, commercial fittings, strut and cable tray metal framing systems for commercial and residential construction.

Premier Industrial: Multiple product lines, such as Ty-Rap® cable ties, T&B Liquid tight Systems® protection products, PVC coated and nylon conduit systems, power connection and grounding systems, and cable protection systems of conduits and fittings for harsh and industrial applications.

Medium-Voltage Applications: Solutions used in the utility market under marquee brands including Elastimold™ reclosers and switchgear, capacitor switches, current limiting fuses, Homac™ distribution connectors, Hi-Tech Valiant™ full-range current limiting fuse for fire mitigation, faulted current indicators and distribution connectors, cable accessories and apparatus with products for overhead and underground distribution. Manufacturing includes made-to-stock and custom-made solutions.

Why ABB

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks on how to join the team.

For current open positions, please visit our career website: https://global.abb/group/en/careers

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