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Segment Marketing Manager

ABB

Segment Marketing Manager

ABB

Xiamen, Fujian, China

·

On-site

·

Full-time

·

1mo ago

Required Skills

Marketing

Communication

Market Analysis

Product Marketing

English

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Position Overview

Reports to: Business Manager

  • Commercial & Operations

Mission Statement

Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.

Main Accountabilities

  • Creates, plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
  • Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.
  • Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
  • Coordinates market analyses with Product Marketing team and Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
  • Drives sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Sales person. Ensures know-how sharing and cross-collaboration.
  • Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coaches, motivates and develops direct and indirect subordinates within HR policies.

Knowledge, Skills and Experience

  • Bachelor degree or above
  • Minimum 5 years marketing working experience in related field
  • Familiar with medium voltage products and related market
  • Outstanding communication and interpersonal skills expected, and willingness to travel
  • Have good team work spirit
  • Good English and computer level

Why ABB

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

Visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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About ABB

ABB

ABB

Public

ABB is a multinational technology corporation that provides electrification, robotics, automation, and motion solutions for industrial and infrastructure applications.

10,001+

Employees

Zurich

Headquarters

Reviews

3.5

3 reviews

Work Life Balance

3.0

Compensation

2.0

Culture

2.5

Career

3.5

Management

2.0

35%

Recommend to a Friend

Pros

Award ceremonies and achievement recognition

Professional experience opportunities

Relevant marketing and writing experience

Cons

Awards only recognize sales and leadership teams

Auxiliary departments excluded and understaffed

No cost of living raises provided

Salary Ranges

405 data points

Mid/L4

Senior/L5

Mid/L4 · Project Manager

102 reports

$117,433

total / year

Base

$109,179

Stock

-

Bonus

$8,254

$79,130

$175,443

Interview Experience

5 interviews

Difficulty

3.8

/ 5

Duration

14-28 weeks

Offer Rate

20%

Experience

Positive 0%

Neutral 60%

Negative 40%

Interview Process

1

Application Review

2

Phone Screen

3

Technical Interview

4

System Design/Panel Interview

5

Onsite/Final Round

6

Offer Decision

Common Questions

Technical Knowledge

System Design

Behavioral/STAR

Past Experience

Problem Solving