Channel Sales Manager – Africa (Excitation Systems)

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

Position Overview

This position reports to the Regional Excitation Sales Manager (ME) based in Riyadh, Saudi Arabia.

In this role, you will implement the defined channel sales strategy across the African market, driving ABB's market penetration and supporting the company's growth ambitions within the Unitrol 1000, Synchrotact, and Excitation Systems product portfolio. Each day, you will execute channel-focused sales initiatives to achieve qualitative and quantitative targets—orders, revenue, growth, margin, market share, sales productivity, and customer satisfaction—while maintaining a strong emphasis on profitable business development.

You will act as a critical contributor to the expansion of ABB's channel customer base by identifying, onboarding, developing, and managing high-value channel partners who can effectively serve the market's key white spaces across products, geographies, industry segments, and applications.

Work Model: #onsite #onsite-Li

Main Stakeholders: Channel partners across Africa, ABB's local Business Line teams, Feeder Factories, Local Excitation Centers of Excellence, key customers, and internal Marketing & Sales teams.

Key Responsibilities

• Implementing the agreed channel sales strategy across Africa within the approved budget to drive growth for Unitrol 1000, Synchrotact, and Excitation Systems
• Identifying, onboarding, and ramping up new channel partners to effectively address product, geographic, industry, and application white spaces
• Creating offers and proposals for channel partners in alignment with broader sales strategies, pricing guidelines, and margin expectations
• Training and supporting channel partners with product, application, and ABB process knowledge to enable independent sales and support capabilities
• Managing quarterly order targets and contributing to achieving key KPIs including orders, revenue, margins, growth, and market share
• Coordinating technical support for partners and customers with Feeder Factories and Local Excitation COEs
• Reporting progress on channel strategies, plans, budgets, and business development activities
• Analyzing channel activity, identifying issues, and taking full ownership for solving problems as they arise

Qualifications

• Experienced in channel sales and enjoy working with indirect sales models in the power systems and electrical equipment sector
• 5+ years of experience in sales or business development, ideally with excitation systems or related industrial products
• Confident working with CRM tools, sales platforms, and basic technical documentation
• Comfortable training and supporting partners on products, applications, and basic ABB processes
• Degree in Electrical Engineering, Power Systems Engineering, or a related technical field
• Strong communication, negotiation, and relationship-building skills
• Fluent in English; French and Arabic is a strong advantage
• Willing to travel across Africa and work independently in a dynamic sales environment

What's in It for You

We want you to bring your full self to work—your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. Be part of something bigger. This is where progress is powered, teams initiate action, and we move the world forward together. Run What Runs the World.

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

Visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

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