Communications Leader

• Electrification, United States

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

About the Role

This position reports to the Business Communications Manager.

In this role, you will lead communications for Electrification in the U.S. and collaborate with the local divisions and Marketing & Sales organizations to shape the Electrification United States (U.S.) communication strategy and supporting programs. The role will oversee the communications budget to deliver on business objectives through innovative and effective communications activities in the U.S. in line with global and local communication priorities, standards and guidelines.

You will be a member of the Electrification Communications Leadership Team globally and the U.S. Electrification Leadership Team locally. You will build a community of practice among Electrification communicators in the U.S. for both collaboration and ensuring we speak with one voice in this important market.

The work model for the role is remote for candidates already located within the United States (#) with a preference for someone located near an ABB Hub location (Cary NC, Richmond VA, Chicago IL, Atlanta GA).

Key Responsibilities

Electrification Communications Strategy and Local Narrative

• Develop a comprehensive communication strategy for Electrification in the U.S.
• Closely align with the overall Electrification-wide goals and local divisions to implement a comprehensive communications strategy
• Develop a local narrative that articulates how ABB's electrification technologies help U.S. industries and customers to outrun
• Ensure alignment across all EL internal stakeholders so we are telling one ABB story to all key audiences (GRPA, Sales, Marketing, HR, etc.)
• Continuously strengthen the company's brand image and value proposition of Electrification in the minds of customers

Trade Media and Local Thought Leadership

• Enhance the influence of Electrification in the U.S. through trade media engagement and thought leadership initiatives
• Develop and implement a strategic trade media relations program to increase visibility of Electrification in the U.S.
• Coordinate trade media interviews and build a communication bridge between division experts and the trade media
• Plan and organize thought leadership activities, including speaking engagements, industry engagements, and contributed content
• Partner with U.S. Country Communications on Tier 1 and financial media in the U.S., including developing messages and briefing documents

Electrification Social Media Content

• Oversee the social media content of the Electrification in the U.S.
• Develop a personalized social media strategy for Electrification and its target audiences
• Manage and govern social media accounts, regularly release high-quality and engaging content, including product information, industry trends, success stories, etc.
• Actively interact with followers and influencers, enhance brand activity and user stickiness on social media platforms, and promote the conversion of potential customers

Event Leadership

• Lead communications for cross-divisional (2 or more) events, trade shows and conferences in partnership with marketing and other division comms
• Collaborate closely with the communication teams of the Electrification divisions to jointly plan and execute important cross-divisional activities
• Be fully responsible for communication and coordination work from the pre-event promotion, on-site information dissemination, to post-event summary and feedback
• Ensure that the activities can fully demonstrate the company's comprehensive strength and enhance the company's overall image in the industry

Electrification Storytelling

• Collect and tell stories that bring our narrative to life including customer and partner stories
• Write vivid and persuasive stories through interviewing customers and partners
• Use various channels, such as the company's official website, social media, etc., for extensive dissemination
• Strengthen the trust and recognition of potential customers and partners in the products and services of Electrification with real-life customer experiences
• Robust use of metrics to demonstrate the impact of content

Executive Communications

• Lead executive communications for external audiences for the US Business Lead and US Sales Lead

Qualifications

• Bachelor/Master Degree with more than 15 years of global Communication experience in related industries
• Multi-national company experience is preferred
• Best in class communication skills including writing, storytelling and coaching senior leaders
• Media relations experience, specifically trade media
• Issues management experience is a plus
• Strong stakeholder management and collaboration skills
• Ability to influence to deliver business outcomes
• Experience working in a highly decentralized organization
• Strong project management and team leadership (has 1 direct report)
• Market and customer orientation
• Fluent English mandatory
• Candidates must possess authorization to work for ABB in the US

What's in It for You

We empower you to take the lead, share bold ideas, and shape real outcomes. You'll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn't just matter, it moves things forward.

Compensation and Benefits

Base Salary: $162,000 - $259,200 annually

This position is eligible for a short-term incentive plan/annual bonus.

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D – 100% employee paid up to maximums
• Short Term Disability – up to 26 weeks – Company paid
• Long Term Disability – 60% of pay

For more information on benefits for eligible US employees, go to My BenefitsABB.com and click on "Candidate/Guest."

Equal Employment Opportunity

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

• As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M.
• 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.