Marketing Manager

About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to: HR Business Partner

Responsibilities

Marketing Strategy

• Creating, planning, and implementing the marketing strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget
• Defining the marketing targets for the assigned area and ensuring their achievement
• Anticipating changes in the market direction proactively and facilitating timely and appropriate remedial action

Market Research and Intelligence

• Ensures the market is monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities
• Making competitor analyses ranging from full profit and loss account (P&L) and main financial data to company profile and net sales analysis
• Making the market and business strategy and identifying the growth opportunities based on both internal and external market analysis

Segment Marketing Programs

• Identifying existing and new strategic segments and business opportunities through market analysis
• Defining strategy/business plans for each opportunity
• Coordinating with the relevant teams for the assigned area

Channel Marketing Programs

• Collaborating, defining and implementing the effective marketing programs to ensure the channel partnership development

Qualifications

• Bachelor/Master Degree in Engineering (Electrical and Automation preferred)
• More than 15 years Marketing experience in related industries
• Multi-national companies experience is preferred
• Strong strategic thinking and planning capability as critical competency
• Strong interpersonal skills and ability to influence
• Market and Customer orientation
• Fluent English and Chinese

Our Team Dynamics

Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.

About Electrification

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society.

Visit go.abb/electrification

Why ABB

We Care

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.