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ABB
ABB

Global technology leader in electrification and automation

Product Marketing Specialist - ELSB

RoleProduct Marketing
LevelMid Level
LocationJakarta, Indonesia
WorkOn-site
TypeFull-time
Posted1 week ago
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At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

APAC Pricing Mgr & Product Marketing Mgr:

__

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

The work model for the role is: #

This role is contributing to the Electrification Smart Building Smart Power in Indonesia.

You will be mainly accountable for:

  • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
  • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
  • Executing annual marketing plan in collaboration with relevant division and/or product groups.
  • Developing business plans focused on driving business development for a defined market.

Qualifications for the role

  • Bachelor’s degree in Engineering, Marketing, or related field – strong technical and commercial foundation required.
  • At least 3–5 years of experience in product marketing, sales, or business development within the electrical or smart building/power industry.
  • Proven ability to implement product marketing strategies aligned with global product positioning and value propositions.
  • Strong analytical and business planning skills to develop and execute annual marketing plans and improvement initiatives.
  • Excellent communication and presentation skills to support sales teams with product knowledge, training, and customer engagement.
  • Track record of achieving marketing targets and budgets while driving continuous improvement in customer satisfaction (e.g., Net Promoter Score).
  • Fluency in English and Bahasa Indonesia with ability to work effectively in a multinational environment.

What's in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

More about us

Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit [

https: //www.abb.com](https://www.abb.com) to learn more about the impact of our solutions across the globe.

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About ABB

ABB

ABB

Public

ABB is a multinational technology corporation that provides electrification, robotics, automation, and motion solutions for industrial and infrastructure applications.

10,001+

Employees

Zurich

Headquarters

$28.5B

Valuation

Reviews

10 reviews

3.4

10 reviews

Work-life balance

2.8

Compensation

4.0

Culture

4.2

Career

3.0

Management

2.5

65%

Recommend to a friend

Pros

Great team culture and supportive colleagues

Excellent benefits and competitive compensation

Professional development and training opportunities

Cons

Heavy workload and overwhelming demands

Frequent overtime and high-pressure environment

Poor management direction and leadership communication

Salary Ranges

405 data points

Mid/L4

Senior/L5

Mid/L4 · Project Manager

102 reports

$117,433

total per year

Base

$109,179

Stock

-

Bonus

$8,254

$79,130

$175,443

Interview experience

5 interviews

Difficulty

3.8

/ 5

Duration

14-28 weeks

Offer rate

20%

Experience

Positive 0%

Neutral 60%

Negative 40%

Interview process

1

Application Review

2

Phone Screen

3

Technical Interview

4

System Design/Panel Interview

5

Onsite/Final Round

6

Offer Decision

Common questions

Technical Knowledge

System Design

Behavioral/STAR

Past Experience

Problem Solving