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Product Marketing Specialist
Cary, North Carolina, United States of America
·
On-site
·
Full-time
·
1mo ago
Benefits & Perks
•Healthcare
•401(k)
•Parental Leave
•Pet Insurance
•Mental Health
•Healthcare
•401k
•Parental Leave
•Pet Insurance
•Mental Health
Required Skills
Product Marketing
Technical Knowledge
MV Switchgears
Sales Support
Communication
Product Marketing Manager – Distribution Solutions
About the Role
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.
Reports to: EL Product Marketing Manager
Work model: Hybrid, Cary, NC or Houston, TX
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
Responsibilities
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
- Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
- Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS)
- Executing annual marketing plan in collaboration with relevant division and/or product groups
- Developing business plans focused on driving business development for a defined market
- Researching and analyzing market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies
Qualifications
- Bachelor degree in Electrical Engineering or related field is preferred
- Minimum 8 years working experience in technical, application and marketing relevant to the field of MV Switchgears
- Must be able to travel for account support up to 50%
- Strong communication and interpersonal skills; team spirit
- Candidates must already have work authorization that would permit them to work for ABB in the US
About the Distribution Solutions Division
ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.
Why ABB?
We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger.
Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society.
We Care
At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.
We Grow
We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.
Benefits
Health, Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid. Ability to "buy-up" to 66 2/3% of pay
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
Retirement
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
Time Off
- Salaried exempt positions are provided vacation under a permissive time away policy
For more information, go to My BenefitsABB.com and click on "Candidate/Guest."
Equal Employment Opportunity
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
- As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M.
- 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.
How to Apply
Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.
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About ABB

ABB
PublicABB is a multinational technology corporation that provides electrification, robotics, automation, and motion solutions for industrial and infrastructure applications.
10,001+
Employees
Zurich
Headquarters
Reviews
3.5
3 reviews
Work Life Balance
3.0
Compensation
2.0
Culture
2.5
Career
3.5
Management
2.0
35%
Recommend to a Friend
Pros
Award ceremonies and achievement recognition
Professional experience opportunities
Relevant marketing and writing experience
Cons
Awards only recognize sales and leadership teams
Auxiliary departments excluded and understaffed
No cost of living raises provided
Salary Ranges
405 data points
Mid/L4
Senior/L5
Mid/L4 · Project Manager
102 reports
$117,433
total / year
Base
$109,179
Stock
-
Bonus
$8,254
$79,130
$175,443
Interview Experience
5 interviews
Difficulty
3.8
/ 5
Duration
14-28 weeks
Offer Rate
20%
Experience
Positive 0%
Neutral 60%
Negative 40%
Interview Process
1
Application Review
2
Phone Screen
3
Technical Interview
4
System Design/Panel Interview
5
Onsite/Final Round
6
Offer Decision
Common Questions
Technical Knowledge
System Design
Behavioral/STAR
Past Experience
Problem Solving