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This Position reports to:

Global Marketing & Sales Mgr., Service Division

Global Marketing and Sales Manager – Advisory Service Division, Electrification

Location:

Global (flexible)

• The Global Marketing and Sales Manager
• Advisory, is responsible for defining, executing, and scaling the global Marketing and Sales strategy for the Advisory Services portfolio. This role integrates global Marketing and Sales leadership with the mandate to establish Advisory as a distinct, outcome-based frontend business model within Electrification Services.

This role will drive profitable growth, strengthen ABB’s position as a trusted strategic advisor, and ensure consistent global execution. This position operates within a complex matrix environment, leading geographically distributed teams and collaborating closely with Global Marketing & Sales, Operations, Product Management, and regional/country organizations to deliver aligned customer and business outcomes.

Key Responsibilities

1.

Strategy and Execution:

• Define and deploy a comprehensive global Marketing & Sales strategy for the Advisory Services portfolio
• Translate global strategy into clear regional and country tactical plans with defined KPIs and performance measures.
• Meet or exceed key Financial KPIs (e.g., Orders, Pipeline, Advisory Mix).
• Lead commercial planning, forecasting, resource allocation, and budgeting to ensure sustainable and profitable growth.

2.

Advisory Business Leadership:

• Champion a go to market strategy that shifts the organization from specification-based selling to value and outcome-based selling aligned to customer priorities.
• Lead and enable specialized sales roles (e.g., segment and account advisors) with clear responsibilities, KPIs, and performance expectations.
• Partner with Product Management to translate voice of customer insights into portfolio evolution and market relevant offerings.
• Serve as a change leader, supporting organizational transformation with clarity, engagement, and disciplined execution.

3. Commercial Excellence

• Champion CRM adoption and data driven decision making to improve pipeline quality, visibility, and forecast accuracy.
• Ensure strong alignment with Operations to meet or exceed customer expectations
• Drive commercial effectiveness initiatives across the Advisory business

4.

Leadership & Talent Development:

• Recruit, develop, and retain world-class talent, with a strong focus on advisory selling and consulting capability development.
• Lead, coach, and develop a diverse, geographically distributed Marketing & Sales organization, fostering a culture of performance and accountability.

Qualifications

• Bachelor’s degree in Business, Engineering, or a related field; MBA preferred.
• Minimum 10 years of senior Marketing & Sales leadership experience, preferably within services, electrification, or related industrial sectors.
• Proven global sales leadership experience within a matrix organization.
• Demonstrated success selling technical, advisory, or outcome-based service offerings, including consulting led engagements.
• Strong understanding of pricing strategies, NPV management, and commercial risk assessment.
• Proven ability to lead change, manage remote/global teams, and influence across regions and functions.

Employment Equity & Inclusion Statement (Canada)

ABB values the dedication, commitment, and expertise of all our employees. As an Employment Equity Employer, we are committed to fostering an inclusive and diverse workplace. We actively support the principles of the Employment Equity Act and strive to build a workforce that reflects Canada’s diversity, including:

• Women

• Indigenous Peoples

• Members of visible minorities

• Persons with disabilities

ABB is committed to providing reasonable accommodations to applicants with disabilities. If you require accommodation during any stage of the recruitment process, we encourage you to let us know.