About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

Reports to: Business Communications Manager

Work Model: Remote. This is a Global position with a strong focus on the European market and can be based in the UK, Netherlands, Spain, Switzerland, or Sweden.

Your Role and Responsibilities

In this role, you will lead and execute ABB Robotics' global social media and marketing communications strategy, strengthening the company's position as a leader in automation and innovation. Working remotely and contributing globally, you will ensure a consistent, impactful brand presence aligned with global and local communication strategies. As Head of Social Media, you will own the end-to-end global social media ecosystem—strategy, content, governance, and performance—while partnering closely with regions, business lines, senior leaders, and global functions to drive brand growth, engagement, and strategic priorities.

You will be mainly accountable for:

• Define and lead the global social media strategy for ABB Robotics, translating brand, content, and business priorities into clear channel frameworks, governance, and scalable execution across regions
• Own end-to-end social content strategy and operations, partnering closely with Content and Brand to deliver high-impact, social-ready storytelling that supports product, innovation, thought leadership, and major corporate moments
• Manage global channels, communities, and advocacy, including daily publishing, audience engagement, employee advocacy, executive profiles, and influencer partnerships to drive growth, relevance, and credibility
• Establish performance measurement and insights, setting KPIs, building social listening and intelligence capabilities, and translating data into actionable recommendations for leadership and investment decisions
• Lead cross-functional collaboration and operations, acting as the global social media hub for Robotics, managing teams and agencies, aligning with Marketing, Communications, HR, and regions, and driving continuous improvement and innovation

Qualifications for the Role

• Proven experience defining and leading global social media strategies in a complex, matrixed B2B or industrial organization
• Strong strategic and editorial judgment, with the ability to translate complex technical and product topics into clear, compelling social narratives
• Deep understanding of B2B technology and industrial audiences, including long sales cycles and multi-stakeholder decision making
• Demonstrated fluency in LinkedIn and YouTube as primary channels for brand building, thought leadership, and business impact
• Data-driven mindset, with hands-on experience using social listening tools, analytics, and performance reporting to inform decisions
• Solid understanding of brand governance, crisis communication, and risk management in a global corporate environment
• Strong cross-functional leadership and collaboration skills, able to influence senior stakeholders across Marketing, Communications, HR, and regions
• Experience leading teams and agencies, balancing creativity and experimentation with corporate standards, governance, and operational excellence

About ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we've announced the plan for Soft Bank Group to acquire ABB Robotics. Soft Bank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you'll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Why ABB

Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB.

We Care

At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to a high standard of integrity in everything we do.

We Grow

We help our people succeed and develop, and we empower them to create their own careers at ABB. Our benefits, reward and development programs encompass a wide array of offerings.

How to Apply

Do you want to shape the future, together with us? Get more insights into our recruitment process and find some helpful tips and tricks how to join the team. Make our story your story.