EL Product Marketing Manager

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager:

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You will be mainly accountable for:

• Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
• Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
• Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
• Builds an effective, capable, and high-performing organization.
• Develops talent, and reviews effectiveness

JOB REQUIREMENTS:

• Bachelor's degree or above in Engineering, Marketing, Business Administration, or related field; MBA or equivalent advanced business qualification preferred
• Minimum 15+ years of professional experience in marketing, sales strategy, product management, or business development, with proven track record in driving profitable growth and market expansion
• Strong strategic thinking and planning capability as critical competency
• Deep market intelligence capabilities to synthesize market data, competitive dynamics, and emerging trends into actionable strategic insights
• Portfolio strategy expertise in managing multiple product lines with differentiated market positioning, pricing, and go-to-market approaches
• Exceptional ability to navigate complex organizational matrices and drive alignment across multiple stakeholders (sales, supply chain, manufacturing, global product teams, finance)
• Proven track record in bridging front-end market requirements with back-end operational constraints; skilled at translating customer needs into realistic product roadmaps and supply chain solutions
• Talent development and coaching capability with demonstrated success in identifying, developing, and retaining talents
• Bilingual capability in English and Mandarin Chinese (fluent, professional level) for leadership communication in global and local contexts

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit [

https: //www.abb.com](https://www.abb.com) to learn more about the impact of our solutions across the globe.